Global Portable Generator Market to Reach Valuation of US$ 20.5 Bn by 2028: Industry Probe

April 16, 2020, Domain: Industrial Goods Machinery & Services


  • The global portable generator market was valued at US$ 12,317.6 Mn in 2019 and is expected to expand at a CAGR of 9% from 2020 to 2028. An increase in the rate of a power cut and growing end-use industries are anticipated to boost the global market for portable generators in the near future.

  • The Asia Pacific held the major share of the global portable generator market in 2019 followed by Europe, and North America

  • Middle East & Africa is expected to be a key upcoming market for portable generators during the forecast period. A rise in construction activities, rapid urbanization, and stringent government regulations are projected to drive the portable generator market in the region.

Driving Factors

  • An increase in demand for a portable generator in several end-use industries is anticipated to drive market growth in the coming years

  • With advancements in technology, the demand for portable generators has risen dramatically. Persistent innovations in electrical technologies have further contributed to the increased demand.

  • Furthermore, with urbanization and modernization, demand for portable generators in the construction industry is set to increase and is expected to rise drastically in the coming years

Key Challenges

  • One of the prime factors restraining the generator market growth is the need for huge capital investments. Weak private sector investment and fragile external sector demand are likely to pull down industrial production in the coming years.

Market Preference

  • In terms of product type, the less than 10 kW segment is witnessing increased demand, owing to low cost and increased efficiency. Ease of use and convenience plays a significant role in increased demand. Based on fuel type, the diesel segment accounts for the maximum share in the market.

  • In terms of end-use, the industrial segment is the major contributor to the growth of the global portable generator market

  • In terms of distribution channel, offline is expected to be the most attractive segment during the forecast period, due to the preference of consumers for offline shopping

  • In terms of region, the Asia Pacific region accounts for a major share of the global portable generator market, followed by Europe and North America

  • Rapid industrialization and rise in infrastructural activities are likely to increase the attractiveness of the portable generator market during the forecast period

Competition Landscape

  • The portable generator market is dominated by several players that are focused on the development of new products to cater to the rising demand

  • The report includes the below-mentioned pointers of major players operating in the global portable generator market:

    • Company Overview

    • Product Profiling

    • Market Share Analysis (2018)

    • Product Innovation

    • Business Strategies/Recent Developments

      • Technological advancements

      • Key Mergers & acquisitions

      • Expansion strategies

    • Company Financials

Major Players Covered Under the Scope:

  • Aggreko

  • Atlas Copco

  • Caterpillar

  • Cummins

  • Endress Generators

  • FG Wilson

  • Generac Power Systems

  • Kohler Co.

  • Manlift


Market Segmentation/Research Scope

Portable generator Market - Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027


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