Global Baby Feeding Products Market Expected to Reach US$ 9.8 Bn by 2027 : Industry Probe

September 03, 2019, Domain: Consumer Goods & Retail

According to a new market report published by Industry Probe titled ‘Baby Feeding Products Market [Type: Bottle Feeding, Breast Feeding (Nipple Shield, Breast Pump, Others- Nursing Covers, Feeding Pillows, etc.), Sippy Cups, Tableware (Bowls, Plates, Mugs, Others- Spoon, Food Storage, etc.); Material: Plastic, Stainless Steel, Silicone, Glass; Age Group: 0-2 Months, 2.5-3 Months, 3.5-6 Months, More than 6 Months; Distribution Channel: Online and Offline (Hypermarkets & Supermarkets, Specialty Stores, and Brand Stores)] – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027,’ the global baby feeding products market is expected to reach US$ 9.8 Bn by 2027 and expand at a CAGR of 5.1% from 2019 to 2027.


  • The global baby feeding products market was valued at US$ 6.3 Bn in 2018 and is expected to expand at a CAGR of 5.1% from 2019 to 2027. Rising emphasis on baby care, product innovation, and an increase in online sales are some of the major factors expected to boost the global baby feeding products market in the near future.

  • North America held a prominent share in the global baby feeding products market in 2018 followed by Europe and the Asia Pacific

  • The Asia Pacific is expected to be a key upcoming market for baby feeding products during the forecast period. Rising awareness about infant nutrition and an increase in birth rate especially in China and India are anticipated being the key factors driving the growth of the baby feeding products market in this region.

Driving Factors

  • Growing concern among parents about baby’s health and focus on quality is significantly driving the growth of the baby feeding products market

  • The rising rate of infant mortality has led to increased awareness regarding the benefits of breastfeeding that is expected to boost breastfeeding

  • The increasing number of working women and changing maternity leave policies across the world are boosting the market growth

  • Moreover, the rise in disposable income, the increasing purchasing power of consumers, and high literacy rate are also expected to drive the growth of the baby feeding products market in future

Key Challenges

  • Declining birth rate and inclination toward breastfeeding are anticipated to restrain the market growth during the forecast timeline. The trend of having fewer children, mostly in developed countries, is also expected to hinder the market growth.

  • Moreover, growing concerns over the possible harmful effects BPA may have on humans, particularly on infants and children are restraining the market growth.

Market Preference

  • In terms of type, feeding bottles are mostly preferred as they are cheap, convenient, and easy to use.

  • In terms of material, plastic is the major segment and is anticipated to dominate the market during the forecast period. The plastic segment contributes a major share to the baby feeding products market and is anticipated to expand at a CAGR of 4.9% during the forecast period.

  • Based on the age group, more than 6 months segment dominates the market. At about 6 months, along with milk and infant formula, babies are introduced to solid foods.

  • Based on the distribution channel, the offline distribution channel is expected to be the most attractive segment during the forecast period due to the preference of consumers toward offline shopping. However, the online channel is expected to expand at a significant rate during the forecast timeline.

  • In terms of region, North America holds a major share of the global baby feeding products market, followed by Europe

Competitive Landscape

  • The baby feeding products market is dominated by several players who are focused on the development of new products to cater to the rising demand for the product in the global market.

  • The report includes the below-mentioned pointers of major players operating in the baby feeding products market:

    • Competition Matrix

    • Company Overview

    • Product Profiling

    • Market Share Analysis (2018)

    • Product Innovation

    • Product Comparison Analysis

    • Business Strategies / Recent Developments

      • Technological advancements

      • Key mergers and acquisitions

      • Expansion strategies

    • Company Financials

Major Players Covered under the Scope

  • Koninklijke Philips N.V.

  • Newell Brands

  • Pigeon Corporation

  • Medela AG

  • Mayborn Group Limited

  • Linco Baby Merchandise Works Co., Ltd

  • Edgewell Personal Care Company

  • Nuby Inc.

  • Novatex North America Inc.

  • Munchkin Inc.

Market Segmentation/Research Scope

Baby Feeding Products Market – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027


Need Assistant

Call +1-917-985-8551



Industry Probe is a leading market research and business intelligence firm focused on consumer goods & industrial machinery sector offering best-in-class intelligence services through a workforce of talented & experienced analysts.

Offering a varied range of services from syndicated research & consulting solutions to competitive intelligence & full time engagement, Industry Probe is renowned for delivering excellent visibility and bringing better understanding to companies seeking greater market awareness.

Follow Us:


  • To know more about us, please visit our website:

  • For sales queries or new topics email us on:

  • For other queries contact:

    Registered Office and Delivery center
    Office No. 504, 5th Floor,VANTAGE 9 S.No. 36/1/1,
    Baner, Pune, Maharashtra 411045

    Communication center - United States
    1441 Broadway, 6th Floor - # 6131
    New York, NY 10018