Global Baby Cosmetics and Toiletries Products Market Expected to Reach US$ 24.26Bn by 2027: Industry Probe

August 08, 2019, Domain: Consumer Goods & Retail

According to a new market report published by Industry Probe ( titled ‘Baby Cosmetics and Toiletries Products Market (Product Type: Baby Skin Care Products (Baby Massage Oil, Baby Lotions, Baby Creams/Moisturizers, Baby Wipes, Baby Powder, Others), Baby Hair Care Products (Baby Shampoo & Conditioner, Baby Hair Oil), Baby Bath Products (Soaps, Bubble Bath/Shower Gel, Others), Baby Oral Care Products (Toothpaste, Toothbrush), Others; Distribution Channel: Online (Company Website, E-commerce Websites), and Offline (Hypermarkets/Supermarkets, Specialty Stores, Brand Stores)) – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027,’ the global baby cosmetics and toiletries products market was valued at US$ 15.7 Bn in 2018 and is expected to expand at a CAGR of 5.0% from 2019 to 2027.


  • In the past few years, developing nations experienced extensive demographic changes and rapid urbanization. This in turn is expected to drive the demand for baby cosmetic products due to changing parenting styles of young parents in developing countries. Young parents are looking for safe and convenient baby cosmetics products.

  • North America held major share in the global baby cosmetics and toiletries products market in 2018 followed by Europe and Asia Pacific. The Asia Pacific region is expected to offer good growth opportunities for manufacturers of baby cosmetics during the forecast period. Improvement in lifestyle, rise in disposable income, and demand from young parents are some of the factors responsible for the demand for baby cosmetics and toiletries in developing countries such as China and India.

Driving Factors

  • The skin of a baby is about half as thick as an adult's. Skin secretions which protect the baby from contaminants in the environment are also less than half of an adult's. Babies are highly vulnerable to infections and irritants due to the delicate skin, and have a weaker immune system. Hence, extra care is needed for baby skin. This drives the demand for baby cosmetics and toiletries. Baby wipes are extensively adopted to clean and moisturize baby skin and it is deemed safe. Hence, demand for wipes which are bio-degradable is expected to increase in the coming years as these are not harmful to the environment.

  • Rapid urbanization, economic growth, and increase in disposable income encourage healthy lifestyles and this in turn leads to a rise in demand for baby cosmetics and toiletries across the globe. Growth of baby cosmetics products in emerging markets due to increase in birth rates, evolving parenting preferences, and ability to spend on these products is boosting the growth of the baby cosmetics and toiletries products market.

Key Challenges

  • Safety standards– Manufacturers have to follow stringent regulations while producing baby cosmetic products as extra care needs to be taken while manufacturing cosmetics especially baby products. This might act as a restraint to the growth of the baby cosmetics market.

Market Preference

  • In terms of product type, baby skin care products hold a major share as these products are available in various types such as massage oil, lotions, and creams. Demand for these products is higher as compared to baby shampoo, hair oil, and baby bath products. The other reason for this growth is the frequency of usage and high penetration of baby skin care products.

  • In terms of distribution channel, the online distribution channel is expected to be the most attractive segment during the forecast period due to the inclination of users toward online shopping.

  • Based on region, North America holds a major share of the global baby cosmetics and toiletries products market, followed by Europe. Rapid adoption of baby cosmetics products by young parents provides opportunities for baby cosmetics and toiletries manufacturers to tap this market.

Competitive Landscape

  • The baby cosmetics and toiletries products market is dominated by established players who are focused on the development of new products to cater to changing consumer preferences.

  • The report includes the below mentioned pointers of major players operating in the baby cosmetics and toiletries products market:

    • Competition Matrix

    • Company Overview

    • Product Profiling

    • Market Share Analysis (2018)

    • Product Comparison Analysis

    • Business Strategies / Recent Developments

      • New product development

      • Key mergers and acquisitions

      • Expansion strategies

    • Company Financials

Major Players Covered under the Scope Include

  • Procter & Gamble Company

  • Johnson & Johnson

  • Kimberly-Clark Corporation

  • Krauter Healthcare

  • Vasa Global Cosmetics

  • TWASA Cosmetics

  • Unilever Plc.

  • Ontex International

  • Beiersdorf AG

  • KAO Corporation

Market Segmentation/Research Scope

Baby Cosmetics and Toiletries Market – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027


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