A wireless charger is a device used to electrically charge battery-operated devices. The charger does not require a wired electrical power connection. It establishes a wireless connection between a node to the recipient device or charging device to the transmitter device.
North America is the largest wireless charger market in the globe, followed by Europe and Asia Pacific
North America and Europe are mature wireless charger markets. The reason for the growth of the wireless charger market is demand for technologically advanced products, technological progress in the wearable market, and constant evolution in portable electronics.
The Asia Pacific market is expected to grow at a substantial rate during the forecast period due to various factors such as rise in disposable income, improvement in lifestyle, and urge to use advanced electronic gadgets. Manufacturers in Asia Pacific focus on offering products at lower cost along with quality as compared to other regions, as consumers in China and India are price sensitive and also brand conscious.
China leads the wireless charger market in the Asia Pacific region.
Wireless charger is a convenient and reliable technology that eliminates the need for connectors and cables. It provides a portable and cost-effective alternate solution to traditionally wired charging systems.
Inductive wireless charging technology is trending in the market and is expected to have great market potential in the coming years.
Reverse wireless charging is trending as of now. In this concept, one can charge multiple devices at a time on the same charger.
Introduction of IoT (a third wave of technology), R&D investments, and product innovation are driving the growth of the global wireless charger market.
Rapid adoption of wireless products by younger population and benefits of using wireless chargers for smartphones have created a massive consumer base in developed countries. These factors are estimated to drive the demand for wireless chargers.
Slow charging, not truly wireless (as cables are required to charge the wireless charger), and need for close proximity to transmitter and receiver are some of the factors which could hinder the growth of the market.
The global wireless charger market has been segmented based on product, end-use, distribution channel, and region. Rise in the usage of electronic devices such as laptops, smartphones, wearable devices, and household electronics devices are significantly driving the growth of the global wireless charger market.
The wireless charger market is expected to witness significant growth in the near future due to technological advancements in the wearable devices market, and continuous developments in portable electronics.
Product - In terms of product, the global wireless charger market has been classified into charger, power bank, charging case, and others (charging tray, car mount, etc.)
End-use - The global wireless charger market has been segmented into smartphones and tablets, smart wearable, laptops and notebooks, headsets and speakers, in-car charging, home appliances, and others
Distribution channel - The market has been segmented into online and offline channel in terms of distribution channel. Online distribution channel is sub segmented into e-commerce portals, and company owned portals. Offline channel is subdivided into hypermarkets/ supermarkets, specialty stores, and brand stores.
Region - Based on region, the market is segmented into North America (U.S, Canada, and Rest of North America), Europe (U.K, Italy, France, Germany, and Rest of Europe), Asia Pacific (India, China, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), and South America (Brazil, and Rest of South America)
The wireless charger market is fragmented due to the presence of several players. Competition is expected to intensify in the coming years with the entry of several local players. Key companies profiled in the research report include Powermat Technologies Ltd, Yootech Technology, Shenzhen Bonic Electronic Product Co., Ltd, iOttie, RAVPower, Shenzhen Dak Technology Co., Ltd, SAMSUNG, Anker Innovations Limited, Aircharge, and Belkin International, Inc.