Wet wipes is a liquid paper, tissue or nonwoven; they are subjected to lightweight rubbing or friction, so as to get rid of dirt or liquid from the surface. Customer are expecting from wet wipes and its benefits, which help to soak up, retain or unharness mud or liquid on demand. It is used in cleaning & disinfection, floors & multi-surface, electrostatic for glass & furniture, automotive, and others. Wet wipes cannot be used again after single use. These wipes are gentler on the skin and are more effective for cleaning purpose. Wet wipes are convenient, suitable for frequent use, cost effective, and antibacterial. All these features are expected to increase the demand for wet wipes across the world.
Factors such as increasing spending on health, improving living standards, increasing disposable income, increasing population, and rise in the infant population are expected to accelerate the market growth during the forecast period
Rising hygiene awareness among consumers is projected to accelerate the global wet wipes market
In addition, rapid product innovations and new product launches are key factors that are expected to accelerate the global wet wipes market during the forecast period
Rising demand for cleaning and disinfecting wet wipes is anticipated to increase the demand for wet wipes among end users across the world
Promotional activities by home care and personal hygiene companies have augmented awareness of cleaning product among consumers, which in turn is boosting the wet wipes market growth across the world
The global wet wipes market can be segmented based on type, product, material, end user, distribution channel, and region
In terms of type, the wet wipes market can be divided into disposable wipes and non-disposable wipes
In terms of product, the market has been classified into personal care, baby care, household, healthcare, and others
Based on material, the market has been bifurcated into woven and non-woven. The non-woven wipes are currently in strong competition to the woven wipes, as these wipes are preferred for its usability, affordability, and easily available.
Based on end user, the market has been categorized into residential, commercial, and industrial. Growing impact of online advertisements and social media has showing consumers to recent trends of hygiene and personal care, which is projected to fuel the demand for wet wipes.
In terms of distribution channel, the global wet wipes market can be split into online and offline. Online segment is expected to be the most attractive segment during the forecast period.
Based on region, the global wet wipes market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America). Asia Pacific has a major potential for wipes and other cleaning tools during forecast period, as increased number of consumers are looking for hygienic environment in their homes.
Key players operating in the global wet wipes market are Butler Home Product, The Clorox Company, The Libman Company, Bona AB, Unicharm Corporation, Reckitt Benckiser Group plc, S. C. JOHNSON & SON, INC., kimberly clark corporation, Procter & Gamble, Jacob Holm & Sønner A/S, Edana, Edgewell Personal Care Company, Diamond Wipes, Jhonson & Jhonson Pvt Ltd, The Himalaya Drug Company, Babisil Products Ltd, Cotton Babies Inc. and others.
These market players are focused toward adoption of business strategies such as mergers & acquisitions and geographical expansion. Furthermore, market players are more focused on product development and enhancement to have a competitive advantage over others.