Wet Air Coolers Market – Global Industry Dynamics 2019-20, Trends and Forecast, 2021–2028

Wet air cooler are also known as evaporative coolers. Wet air cooler is an electronic device that cools air through the vaporization of water. Wet are coolers are different from any air condition system. Wet air coolers offer cost-effective and eco-friendly methods to cool indoors and outdoors spaces. In addition, wet air coolers are easy to move from one place to another, easy to clean, and portable. All these features are expected to increase the demand of wet air coolers during the forecast period.

Driving and Restraining Factors

  • Dry climate, rising infrastructural activities, and releasing impurities through industrial processes cause dust in air. This is likely to boost the demand for wet air coolers.

  • Rise in construction activities, increase in number of households, and high purchasing power of consumers are anticipated to fuel the global wet air coolers market during the forecast period

  • Other factors such as extensive industrialization and technological advancements across the world are likely to fuel the market growth during the forecast period

  • However, increasing number of local players is anticipated to be a restraint for the market during the forecast period. Local players provide a similar product at a lower price, which hampers the growth of large-sized players.


  • Rapid innovation in wet air coolers is expected to accelerate the global wet air coolers market. Manufacturers use advanced technology with smart feature and energy efficient technology. This is likely to create huge opportunity for the wet air coolers market.

Market Segmentation

  • The global wet air coolers market can be segmented based on type, room capacity, end user, distribution channel, and region

  • In terms of type, wet air coolers market can be bifurcated into standalone and fixed. The standalone segment is further divided into tower and desert wet air coolers.

  • Based on room capacity, the market can be been categorized into less than size 100 sqft, size 101 sqft - size 350 sqft, size 351 sqft - size 600 sqft, and more than size 600 sqft

  • Based on end user, the market can be classified into residential, commercial, and industrial. The commercial segment is further divided into hotels, bars & restaurants, hospitals, and others.

  • Based on distribution channel, the wet air coolers market can be bifurcated into online and offline. The online distribution channel is segmented into company-owned website and e-Commerce retailers. The offline distribution channel is further segmented into hypermarkets/supermarkets, brand stores, and specialty stores.

  • In terms of region, the global market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (Japan, India, China, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)

  • Asia Pacific region is expected to be contribute major market share. South America and Middle East & Arica is expected to witness high demand for wet air cooler due change in climate conditions. As compared to other regions, the Middle East & Africa record high temperatures. These factors are likely to increase the demand for wet air coolers across the region such as South America, Middle East & Africa, and Asia Pacific during the forecast period.

Competition Landscape

  • Key players operating in the global wet air coolers market include Kenstar, Orient Electric, Honeywell, Europace, Usha International, Keye, Symphony, Khaitan Electricals, De’Longhi Appliances S.r.l, Fujian Jinghui Environmental Technology Co., Ltd., and Luma Comfort, among others

  • These market players are focused toward the adoption of business strategies such as mergers & acquisition and geographical expansions. Furthermore, market players are more focused on product development and enhancement to have a competitive advantage over others.

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