A portable water purifier is basically a water treatment product, which can be carried at any place for water purification. Water purification system eliminates harmful impurities from contaminated water and from other sources such as wells, rivers, rainwater, ponds, etc. A portable water purifier is independent and can be held by hand, which is primarily used by tourists, military personnel, people on camping, etc., where the water supply has more harmful impurities. The basic purpose of these portable water purifiers is to purify the contaminated wastewater into usable water. Additionally, innovation of products and technology of portable water purifiers complements the growth of the portable water purifier market. The portable water purifier is further segmented into extrusion water purifier, suction water purifier, pump water purifier, and others.

Driving & Restraining Factors

• The major factors such as growing awareness about the waterborne diseases, and also technological advancement of purifiers are expected to drive the demand for portable water purifiers market in the coming years

• Rapid urbanization and increasing population would be the major driver for the growth of the portable water purifier market

• Companies are manufacturing affordable portable water-purifying components in order to penetrate the market

• In addition, increasing adoption of water purifiers in residential buildings will increase the market for portable water purifiers in the coming years

• The major driving factor is deterioration of water quality, which can lead to water-related diseases

• Several households in underdeveloped countries convey that expense in water treatment is a waste, but it is believed that government is reluctant to invest more in projects that deal in water purification treatment 

Key Trends

• The portable water purifier market would witness huge demand due to lack of fresh water and rise in population in the coming years

• As there is an increase in outdoor activities such as trekking, road biking, and boardsailing, along with several participants is expected to boost the portable water purifier market in the coming years

Market Segmentation

• The global portable water purifier market can be segmented based on type, filtration technology, end use, distribution channel, and region

• Based on type, the portable water purifier market can be divided into straw water purifier, UV pen purifier, suction water purifier, pump water purifier, and others

• Based on filtration technology, the portable water purifier can be categorized into ultraviolet (UV) treatment, Reserve Osmosis (RO), Ultrafiltration/Microfiltration (UF/MF), activated carbon, ceramic filter, and others

• In terms of end use, the portable water purifier market can be classified into outdoor adventure, residential apartments, tourism, and others

• In terms of distribution channel, the portable water purifier market can be bifurcated into offline and online. Offline segment can be sub-divided into specialty or brands stores and departmental stores. While, online distribution channel can be sub-segmented into company-owned websites and e-Commerce sites.

• Based on region, the global portable water purifier market can be classified into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, North America is further segmented into countries such as the U.S., Canada, and Rest of North America. Europe region is sub-segmented into Germany, France, Italy, the U.K., and Rest of Europe. Middle East & Africa region is further divided into GCC Countries, South Africa, and Rest of Middle East & Africa. Asia Pacific is sub-segmented into China, Japan, India, and Rest of Asia Pacific. South America is sub-divided into Brazil and Rest of South America.

Competition Landscape:

• The portable water purifier market is likely to continue having a solid ground in the market, as the combination of RO, UV, and UF/MF technology not only removes water elements but also viruses and bacteria that are present in water

• Key players operating in the global portable water purifier market are Vestergaard, KATADYN GROUP, Aquasana Inc., Cascade Designs, Inc, and Brita GmbH