Tower Coolers Market – Global Industry Dynamics 2019-20, Trends and Forecast, 2021-2028

Tower cooler is a machine or a system, which provides cool and fresh air in a distinct manner. Tower cooler is tower-like tall fan mechanism with a rotating base. Main functions of tower coolers include cooling of air, dehumidification, air filtration/purification, drawing out warm air and replacing it with cool air, and ventilation. Portable tower coolers can be moved from one place to another easily and has low installation cost as compared to others.

Driving Factors

  • Globally, portable and lightweight coolers are more user-friendly and convenient. Tower coolers are easy to handle and carry and is a good consumer choice. Increase in disposable income and improvement in lifestyle globally is expected to contribute to the growth of the tower coolers market.

  • Urbanization and industrialization are anticipated to adversely affect air quality and air temperatures. This, in turn, affects the health and productivity of human beings across the world. This factor is estimated to boost the need for coolers in the coming years, which in turn would drive the tower coolers market. The rise in temperature due to global warming has led to a rise in demand for coolers.

  • Traditional coolers require a good amount of space in the room. However, the compact and efficient natures of tower coolers makes the market attractive.

  • The demand for tower coolers is growing rapidly for residential application due to its features such as easy installation, easy maintenance, and most important, portability, by which, they can be moved from one room to another

  • Boom in residential construction due to rise in number of nuclear families and increase in expat population is expected to propel the tower coolers market during the forecast period

  • Demographic changes, demand for coolers due to diverse weather conditions, and rise in the number of residential buildings are factors likely to increase the demand for tower coolers during the forecast period. The presence of industry leaders such as Whirlpool and Voltas has significantly contributed to market growth due to demand for integrated systems and technological advancements in the tower coolers market.

Market Segmentation

  • The global tower coolers market can be segmented based on coverage area, application, distribution channel, and region

  • In terms of coverage area, the tower coolers market can be classified into up to 199 sq ft, 200 to 299 sq ft, 300 to 399 sq ft, and others

  • In terms of application, the tower coolers market can be bifurcated into residential and commercial

  • Based on distribution channel, the global tower coolers market has been categorized into online and offline

  • Based on region, the global market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape

  • Some of key manufacturers operating in the global Whirlpool, Voltas, Honeywell, Bajaj Electricals Limited, Symphony Limited, Luma Comfort, Havels India Limited, Aolan (Fujian) Industry Co., Ltd., AirGroup, and De’Longhi Appliances S.r.l.

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