Tanning Products Market– Global Industry Dynamics, Trends, and Forecast, 2019–2027

Tanning Products: Definition/Overview

  • Tanning products deliver a false glow by coating your skin with the chemical dihydroxyacetone. Tanning products are commonly sold as lotions, mousse, creams, serums, and sprays to apply on the skin.

  • Tanning products are alternatives to sunbathing. These products give skin a tanned look without exposing it to harmful ultraviolet rays.

Global Tanning Products Market: Regional Overview

  • Europe is the largest tanning products market globally, followed by North America and the Asia Pacific

  • European consumers are known to have a greater appetite for dark or tanned skin tone. This is a prime factor resulting in increased demand for tanning products in the European market.

Global Tanning Products Market: Trends

  • Major players operating in the tanning products market are focusing on venturing into the organic or natural tanning products

  • The growing consumer awareness for natural products and the desire of the manufacturers to replace chemical, non-organic ingredients with natural variants are gaining immense attention in the global market

Global Tanning Products Market: Drivers, Opportunities, and Restraints

  • Growing appetite for dark skin tone, rising awareness towards skin cancer caused by harmful UV rays, rise in disposable income are significantly driving the global tanning products market

  • Health risks associated with excessive use of tanning products and the growing prominence of home remedies are expected to restrain the market growth during the forecast timeframe

Global Tanning Products Market: Key Segments

  • The global tanning products market has been segmented based on the product, ingredient, skin type, category, end-user, distribution channel, and region

  • Disposable income often leads to increasing purchasing power. With the rise in disposable income, consumers are likely to spend more on luxury, athleisure, and fashion products. The higher the disposable income, the higher is the tendency to spend more on luxury, cosmetics, and skincare products.

  • Product - In terms of product, the global tanning products market has been classified into lotion, mousse, cream, sprays & mists, gel, oil & serum, and others (Towelettes, sticks, etc.)

  • Ingredient - On the basis of ingredient, the global tanning products market has been classified into organic/natural and chemical-based

  • Skin Type - In terms of skin type, the global tanning products market has been classified into normal, dry, and oily

  • Category - On the basis of category, the global tanning products market has been classified into premium and mass

  • End-User - Based on end-user, the global tanning products market has been divided into men and women

  • Distribution Channel - In terms of distribution channel, the global tanning products market has been bifurcated into online and offline. Online channel is sub-divided into company-owned and e-Commerce website. Offline channel sub-divided into hypermarkets/submarkets, drugstores, departmental stores, and convenience stores.

  • Region- Based on region, the global tanning products market has been divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Italy, France, Germany, Spain, and Rest of Europe), Asia Pacific (South Korea, Australia, and Rest of Asia Pacific), Middle East & Africa ( GCC, South Africa, and Rest of the Middle East & Africa), and South America (Brazil, and Rest of South America)

Global Tanning Products Market: Competition Landscape

The tanning products market is fragmented due to the presence of several players. Competition is expected to intensify in the near future with the entry of several local players. Key companies profiled in the research report include Avon Products, Inc., Beiersdorf AG, Christian Dior SE, Clarins Group, Johnson & Johnson, Kao Corporation, L'Oréal S.A., The Estée Lauder Companies Inc., The Procter & Gamble Company, and Unilev

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