Tampon is a feminine hygiene product used by women during their menstruation cycle. Tampons are more hygienic, which make women feel comfortable and clean throughout the day. Tampons offer the advantage of invisible protection and helps to keep period private and safe. Leading players are developing advanced products with better quality to meet the increased demand.
The tampon market is driven by various factors, such as change in lifestyles of women across the globe, rise in health awareness, etc. Change in lifestyle is resulting in rise in demand for premium products among the women population across the globe. Additionally, rise in health awareness among women has resulted toward shift in preference towards toxin free products.
Tampons allow women to take part in various physical activities such as swimming, exercise, etc. Tampons offer more freedom of movement and there are very less chances of leakage. These factors are contributing to the growth of the global tampons market.
Moreover, tampons are sensation-less and provides more comfort during the menstrual cycle. Hence, with increasing disposable income, consumers are increasingly opting for high absorbent tampons that are generally expensive as compared to traditional napkins.
Rise in the women working population is also resulting in increased demand for tampons in the global market
One of the latest trends gaining momentum in the global tampon market is the increase in product innovation. Consumers are increasingly focusing on convenience and comfort, which has led to the introduction of better products with better quality to provide uttermost comfort to consumers. Introduction of organic tampons is also boosting product innovation. Organic tampons offer numerous health benefits.
The global tampon market can be segmented based on product, type, coverage type, size, usage type, distribution channel, and region. In terms of product, the market can be divided into Radially Wound Pledget and rectangular/square pads. Based on type, the global tampon market can be classified into organic cotton, rayon, and blended.
In terms of coverage type, the tampon market can be bifurcated into soft coverage and dry coverage. Based on size, the market can be classified into regular, large, and extra-large.
In terms of usage type, the tampon market can be classified into digital/no applicator and applicator
Based on distribution channel, the market can be categorized into offline channel and online channel. Online channel can be sub-divided into company-owned website and e-Commerce website. Offline channel can be sub-divided into hypermarkets & supermarkets, pharmacies, convenience stores, and brand stores.
Based on region, the global tampon market can be classified into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, China, India, Japan, and Brazil. In terms of value, North America is expected to hold a major share of the global tampon market during the forecast period. This growth can be attributed to the changing preference of women toward feminine hygiene products.
The global tampon market is highly competitive, owing to presence of a large number of local as well as regional players across the world. These players are constantly focusing on product innovation, geographical expansion, and mergers & acquisitions in order to ensure long-term sustenance in the global market. Moreover, the competitive environment among players in the tampon market is expected to intensify in the coming years.
Key players operating in the global tampon market are Body wise (UK) Limited, Corman S.p.A., Edgewell Personal Care Company, First Quality Hygienic Inc., Lil-lets Group Limited, Johnson & Johnson, Kimberley-Clark Corporation, Procter & Gamble Co., Svenska Cellulosa Aktiebolaget, and Unicharm Corporation, and others