Steam Cleaner Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021–2028

Steam cleaners are cleaning appliances used to clean floors, cushions, sofa, carpet, etc. Steam cleaners are regularly used in individual households and several commercial spaces. Steam cleaners are safe and eco-friendly in nature. Steam cleaners are also effective in cleaning cars, kitchen, windows, mirrors, and others. Steam cleaners are efficient for areas with a lot of traffic that have ground-in stains and dirt such as schools, malls, offices, and others.

Driving Factors

  • The steam cleaner market is expected to expand significantly in the upcoming years. Steam cleaners are ideal for hard surfaces, as the steam is quick-drying, making it a great option for places where the area needs to be able to be used within a short time.

  • Furthermore, the wide adoption of smart living is also fueling the growth of the steam cleaners market. With the rise in household income, consumers are opting for smart homes and smart devices.

  • Increasing awareness about the product is also contributing to the market growth. The expansion of the hospitality industry is also expected to accelerate the market growth.


  • The high cost of steam cleaner is one of the major factors expected to restrain the steam cleaner market growth. Steam cleaners are more expensive as compared to normal cleaners. Moreover, cleaning and maintenance more often than usual are likely to hamper market growth.

Key Trend:

  • One of the major trends gaining momentum in the global steam cleaner market is increased investment in research and development. Manufacturers are continuously focusing on product innovation to meet the growing consumer demand across geographies. Additionally, a rise in awareness about environment-friendly products is also boosting the demand for steam cleaners.

Market Segmentation

  • The global steam cleaner market can be segmented based on the product, end-use, distribution channel, and region

  • In terms of product, the market can be classified into a handheld, steam mop, upright, and others. Based on end-use, the steam cleaner market can be divided into residential and commercial.

  • In terms of the distribution channels, the steam cleaner market can be classified into an offline channel and online channel. The online channel can be sub-divided into a company-owned website and an e-Commerce website. An offline channel can be sub-divided into organized stores and unorganized stores.

  • The global steam cleaner market can be classified into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, South Africa, China, India, Japan, and Brazil. Asia Pacific market is expected to account for the major share in the global steam cleaner market followed by the European region. Increasing purchasing power and a rise in disposable income are significantly contributing to the growth of the Asia Pacific market.

Competition Landscape

  • The global steam cleaner market is expected to become more competitive in the near future, due to various strategies adopted by major players to gain a strong position in the market. These include new product launches, collaborations, expansions, mergers & acquisitions, joint ventures, and partnerships. Moreover, with the entry of new vendors, the competitive environment among market players is likely to intensify over the next few years.

  • Key players operating in the global steam cleaner market are HAAN Corporation, Bissell, and The Hoover Company, Electrolux, LG, Koninklijke Phillips, Karcher, Dyson, Samsung, Oreck, Vax, Vapamore, Miele., Kärcher, LG, Oreck, Koninklijke Philips, SALAV USA, Sony, and others


By Product:

  • Handheld

  • Steam Mop

  • Upright

  • Others

By End Use:

  • Residential

  • Commercial

By Distribution Channel:

  • Online

    • Company-owned Website

    • e-Commerce Website

  • Offline

    • Organized Stores

    • Unorganized Stores

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