Sports drinks are functional beverages formulated for athletes and fitness enthusiasts. These drinks contain water, electrolytes, carbohydrates, and are an efficient source of energy.
Sports drinks are designed to help people perform their best during physical activities. Sports drinks replace fluids lost through sweating and supply a boost of carbohydrates.
North America is the largest sports drinks market globally, followed by Europe and the Asia Pacific. However, the Asia Pacific region is expected to witness significant growth in the coming years.
With the rise in disposable income and inclination toward health and fitness, the demand for sports drinks is increasing in the Asia Pacific region
Manufacturers operating in the sports drinks market are focusing on the production of organic drinks in order to cater to the increased demand
Moreover, the growing demand for functional beverages is also leading to the growth of the global sports drinks market
Growing demand for sports drinks from athletes, fitness enthusiasts, and other non-traditional users will lead to the growth of the global sports drinks market
The millennials are the major consumer group leading to the increasing demand for sports drinks in the global market. The increased inclination toward fitness activities' willingness to spend on health products are the major growth drivers.
The global sports drinks market has been segmented based on the product, type, end-user, distribution channel, and region
An increase in participation in sports and growing concern about health and wellness are leading to increasing in demand for sports drinks in the global market
Based on product, the global sports drinks market has been segregated into isotonic, hypotonic, and hypertonic
Based on type, the global sports drinks market has been bifurcated into organic/natural and synthetic
Based on end-user, the global sports drinks market has been divided into men and women
In terms of distribution channel, the global sports drinks market has been classified into online and offline. The online segment has been sub-divided into company websites and e-Commerce websites. The offline segment has been sub-divided into hypermarkets/submarkets, brand stores, and multi-brand stores.
Based on region, the global sports drinks market has been divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Italy, France, Germany, and Rest of Europe), Asia Pacific (India, China, Japan, Australia and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)
The sports drinks market is fragmented due to the presence of several players. Competition is expected to intensify in the near future with the entry of several local players. Key companies profiled in the research report include Abbott Nutrition, Atkins Nutritional Inc., Glanbia Plc, GNC Holdings, Inc., Herbalife International, Inc., Post Holdings, Inc., Reliv International, Inc., Rockstar Inc., the Coca-Cola Company, and the Gatorade Company, Inc.