Smart Pet Tag Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021-2028

Smart pet tags are developed to monitor a pet’s temperature, location, heart rate, and position via wireless communication. A smart pet tag is a device that is connected to your smartphone wirelessly via Wi-Fi or Bluetooth and delivers you insights into your pet, such as his training activity and location. Unlike the current conventional tag, it is a multi-purpose device. The smart tag helps you to monitor, track, and receive information, and updates about your pet using GPS technology, and communicate with others using an LED display on the outer side of the tag. Pet owners will also be able to consult on some of their pet’s safety apps. These tags show all the information they gather through mobile apps. They are specially designed to track and control where pets are located. Additionally, veterinarians are now using this knowledge to treat livestock. The dog category reported the highest market share in 2018 for smart pet tags and is expected to continue its dominance during the forecast period.

Driving and Restraining Factors

  • One of the key growth drivers for the Smart Pet Tag Market is increasing demand from working individuals for pet tracking

  • The level of employment is increasing all over the world and demand from pet owners for smart pet tags that allow them to communicate with their pets from their workplace is rapidly increasing due to hectic lifestyle and long working hours

  • An increase in the pet population, ownership, and concerns over pet hygiene and safety is expected to propel the pet training product industry. This, in turn, is augmenting the global smart pet tag market. In addition, factors, such as continuous growth in pet humanization, rise in awareness about pet safety, and increase in investments in pet care and training products are likely to fuel market growth.

Trends & Opportunities

  • Governments also ensure maximum welfare of animals, which provides them with the utmost care and quality of life. In turn, with the increase in disposable income, pet owners are able to invest in controlling and tracking animals in order to reduce the risk of potential animal diseases.

  • Rising trend toward pet adoption and humanization, increasing disposable income, and growing per capita spending on animal healthcare are major drivers for market development

  • Growing awareness about pet safety and adoption of innovative smart pet tags products by a rising number of tech-savvy owners is driving the Smart Pet Tag Market

Market Segmentation

  • The global Smart Pet Tag Market can be segmented based on pet type, size, product type, material, technology, application, distribution channel, and region

  • Based on pet type, the global Smart Pet Tag Market can be bifurcated into dog and cat

  • In terms of size, the global Smart Pet Tag Market can be classified into small, medium, and large

  • In terms of product type, the global Smart Pet Tag Market can be categorized into smart tags, smart vests, smart collars, and others

  • Based on material, the global Smart Pet Tag Market can be split into plastic, polymer, polyester, and PVC

  • In terms of technology, the global Smart Pet Tag Market can be divided into GPS, RFID, sensors, and others

  • In terms of application, the global Smart Pet Tag Market can be bifurcated into household and commercial. The commercial segment can be sub-divided into pet care centers and pet training centers.

  • In terms of the distribution channel, the global Smart Pet Tag Market can be split into online and offline. The offline segment can be further divided into hypermarkets/supermarkets, specialty stores, and others. The online segment can be sub-divided into e-Commerce websites and company websites.

  • Based on region, the global Smart Pet Tag Market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape

  • Prominent players operating in the global Smart Pet Tag Market include Smart Tracking Technologies, LLC, Wagz, Inc, Whistle, Scollar, FitBark Inc., RAWR, Inc, Kickstarter, PBC, PetPace, etc.

  • The global Smart Pet Tag Market is fragmented with several global and regional players. Major players are adopting various strategies, such as offering products through multiple distribution channels to enhance their position in the market. Regional players are emphasizing sales through company-owned pet stores and collaborating with regional distribution channels to meet the requirement of end-users and remain competitive in the market. 


  • By Pet Type:

    • Dog

    • Cat

  • By Size:

    • Small

    • Medium

    • Large

  • By Product Type:

    • Smart Tags

    • Smart Vests

    • Smart Collars

    • Others

  • By Material:

    • Plastic

    • Polymer

    • Polyester

    • PVC

  • By Technology:

    • GPS

    • RFID

    • Sensors

    • Others

  • By Application:

    • Residential

    • Commercial

  • By Distribution channel:

    • Online

    • Offline

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