Shirataki Noodle Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021–2028

Shirataki noodles, commonly known as konjac noodles, or zero-calorie miracle noodles are unique and are low in calories yet very filling. Shirataki means white waterfall in Japanese, which indicates the glass-like appearance of noodles. Shirataki noodles are high in glucomannan and often results in weight loss. These noodles are made from the root of the konjac plant. Konjac plants usually grow in Japan, China, and Southeast Asia countries.

Driving Factors

  • Increasing consumer awareness toward a healthy lifestyle is significantly propelling the shirataki noodles market. Shirataki noodles contain no digestive carbohydrates and are low in calories, which makes it a healthier option to include in everyday diet.

  • Shirataki noodles also help to promote weight loss, regulate blood sugar, and insulin levels. With the rise in the number of obese and overweight population, the demand for shirataki noodles is increasing, as it is one of the best dietary foods available in the market. This is fueling the growth of the market.

  • Shirataki noodles contain water and glucomannan, which is a water-soluble fiber. This, in turn, slows down the process of digestion and keeps consumers full for a long time.


  • Glucomannan present in the shirataki noodles sometimes leads to short-term digestive disorders such as bloating and discomfort. This may restrain the market in the coming years. Moreover, overconsumption of dried noodles may also lead to intestinal blockage.

Market Segmentation

  • The global shirataki noodles market can be segmented based on product type, form, end-user, distribution channel, and geography

  • In terms of product type, the market can be classified into wet shirataki noodles and dry shirataki noodles. Based on form, the shirataki noodles market can be categorized into angel hair, spaghetti, fettuccine, penne, orzo, knot, and others.

  • Based on the end-user, the shirataki noodles market can be bifurcated into men and women. In terms of the distribution channel, the shirataki noodles market can be classified into offline and online. The online segment can be sub-divided into a company-owned website and e-Commerce website. The offline segment can be sub-divided into organized stores and unorganized stores.

  • Based on the region, the global shirataki noodles market can be categorized into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, South Africa, China, India, Japan, Australia, and Brazil. The Asia Pacific accounts for a major share of the global shirataki noodles market, due to the presence of a large number of manufacturers in this region.

Competition Landscape

  • The global shirataki noodles market moderately fragmented in nature. The majority of the leading players in the shirataki noodles market are based out of the Asia Pacific region. Moreover, with the entry of new players, the competitive environment in the shirataki noodles market is expected to intensify in the coming years. Major players in the market are increasingly focusing on innovating new products and expanding their geographic reach to meet the increasing demand, thereby leading to the overall growth of the market.

  • Key players operating in the global shirataki noodles market are Zeroodle, Miracle Noodle, NAH Foods, Shenzhen Ator Food Co., Henan Xin Industry Co. Ltd., Shanghai Brilliant Gum Co. Ltd., Hubei Yizhi Konjac Biotechnology Co., Ltd, IHerbs , Baoji Konjac Chemical Co., Ltd., NOW Foods, and Slendier, among others

Shirataki Noodles Market: Segmentation

Shirataki Noodles Market, by Product Type

  • Wet Shirataki Noodles

  • Dry Shirataki Noodles

Shirataki Noodles Market, by Form

  • Angel Hair

  • Spaghetti

  • Fettuccine

  • Penne

  • Orzo

  • Knot

  • Others

Shirataki Noodles Market, by End User

  • Men

  • Women

Shirataki Noodles Market, by Distribution Channel

  • Online

    • Company-owned Website

    • e-Commerce Website

  • Offline

    • Organized Stores

    • Unorganized Stores

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