Shapewear is a form of undergarment, designed to mold, hold, or control the body into a preferred shape and make it appear smoother and slimmer
Shapewear products may have enhancing or corrective functions and are typically worn with a specific outfit
North America is the largest shapewear market worldwide, followed by Europe, and Asia Pacific
North America and Europe are mature shapewear markets. This is attributed to the rise in obesity rate in North America. Obesity has become a serious health issue in the United States with nearly 35% of Americans battling obesity. Obesity is now considered a chronic disease by the American Medical Association.
Increased demand in the U.S. is also leading to increased product innovation. Maidenform, America’s No. 1 shapewear brand owned by HanesBrands, in partnership with The LYCRA Company, introduced the new Magic Slimming collection. The new shapewear provides innovative ultra-lightweight fabric, and targeted ultra-firm control powered by LYCRA FitSense technology.
However, the Asia Pacific market is expected to grow at a significant rate over the forecast timeline owing to rise in disposable income. China, Japan, and India are significant shapewear markets in Asia Pacific. In addition, manufacturers of shapewear in Asia Pacific primarily focus on offering products at lower rates compared to other regions.
China is the leading market for shapewear in the Asia Pacific region
As more consumers enjoy the functionalities and benefits of shapewear, they want their outerwear to offer similar qualities. For this reason, producers are increasingly applying figure-correcting techniques and other functionalities used in shapewear.
Other examples include dresses and bathing suits with corrective lining. This trend is creating a new garment category that combines shapewear and outerwear.
Introduction of cotton shapewear, technological investments, and product innovation are driving the growth of the global shapewear market.
The global shapewear market has been segmented based on type, control area, control level, consumer group, distribution channel, and region. Growing awareness about fitness among the masses is significantly driving the growth of the global shapewear market.
The desire to look good or look slim is more amongst women than men. Every girl or a women wants the perfect hour glass figure. Wearing and flaunting certain dresses requires one to have a good physique in order to look flawless.
Body-shapers have long played a supporting role in fashion trends in the North America market. Women in the U.S. or Canada prefer to wear shapewear in their day-to-day life. These factors are fuelling the demand for shapewear in the North America market.
In terms of type, the global shapewear market has been classified into shaping bodysuits, shaping camisoles, shaping briefs and panties, waist cinchers, thigh shapers, shaping bra, shaping leggings, and others (shaping skirts, back support shapers etc.)
The global shapewear market has been segmented into abdomen, waist, torso, thighs, legs, hips, and others (rear, back etc.) in terms of control area
The shapewear market has been divided into smooth control, medium control, and high control based on control level
The shapewear market has been divided into women, and men based on consumer group
The market has been bifurcated into online and offline channel in terms of distribution channel. Offline channel is subdivided into hypermarkets & supermarkets, specialty stores, and brand stores.
Based on region, the market is classified into North America (U.S, Canada, and Rest of North America), Europe (U.K, Italy, France, Germany, and Rest of Europe), Asia Pacific (India, China, Japan, and Rest of Asia Pacific), Middle East & Africa ( GCC, South Africa, and Rest of Middle East & Africa), and South America (Argentina, Brazil, and Rest of South America)
The shapewear market is fragmented due to the presence of several players. Competition is expected to intensify in the coming years with the entry of several local players. Key companies profiled in the research report include Hanes Brands Inc., Jockey International, Inc., Leonisa, Marks and Spencer Plc., Next Plc., Spanx, Inc., Triumph Global Sales AG, Wacoal Holdings Corp, PVH Corp., and Ann Chery.