Portable Electric Ionic Hairbrush Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021–2028

Portable electric ionic hairbrushes are compact that help to emit ions into the hair to restore the balance between positive and negative ions. These hairbrushes come in various shapes and easy to carry. The bristles in these brushes are very different from regular hairbrushes and help to tangled hair more swiftly.

Driving Factors

  • The portable electric ionic hairbrush market is expected to witness a significant growth in the near future. Quick styling is one of the prime features contributing to the growth of the market. Depending on the hair type and size of the electric ionic hairbrush, one can style their hair in a number of ways using these brushes.

  • Portable electric ionic hairbrushes can also be used as hair dryer without spending any additional money on blow dryers. These brushes help to dry hair faster than usual and give the hair a smooth and sleek look.

  • Moreover, these brushes are easy to carry, owing to their compact size. This is fueling the demand for portable hairbrushes.

  • Furthermore, advancements in technology and higher efficiency are offering lucrative opportunities in the global portable electric ionic hairbrush market

Challenges

  • Excessive use of portable electric ionic hairbrush often leads to extremely dry hair, hair breakage, split ends, and hair damage. These factors are restraining the growth of the market. Consumers, in order to maintain healthy hair, are refraining from using portable electric ionic hairbrushes every day.

Market Segmentation

  • The global portable electric ionic hairbrush market can be segmented based on product type, hair type, application, end user, distribution channel, and region. In terms of product type, the market can be classified into round hairbrush, flat hairbrush, and oval hairbrush. Based on hair type, the portable electric ionic hairbrush market can be classified into normal hair, dry hair, and oily hair.

  • In terms of application, the portable electric ionic hairbrush market can be bifurcated into individual and commercial. In terms of end user, the portable electric ionic hairbrush market can be categorized into men, women, and unisex.

  • Based on distribution channel, the portable electric ionic hairbrush market can be segregated into offline channel and online channel. Online channel segment is sub-divided into company-owned website and e-Commerce website. Offline channel segment is sub-divided into hypermarkets & supermarkets, multi-brand stores, and brand stores.

  • Based on region, the global portable electric ionic hairbrush market can be divided into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, China, India, Japan, and Brazil. In terms of value, North America is expected to account for a major share of the global portable electric ionic hairbrush market during the forecast period. Product innovation, technological advancements, and high purchasing power of consumers are leading to increased share of the North America region.

Competition Landscape

  • The global portable electric ionic hairbrush market is witnessing the entry of numerous local and regional players across the world. The market is set to witness significant growth in the near future. Major players are constantly focusing on product innovation to maintain the competition in the market. The portable electric ionic hairbrush market is moderately fragmented in nature.

  • Key players operating in the global portable electric ionic hairbrush market are Koninklijke Philips N.V., Panasonic Corporation, Leinuosen, and TYMO, among others

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