Portable coolers are portable and convenient. Portable coolers are used to ensure food and beverages are carried safety. Portable coolers are also useful in large groups’ situations, for multi-day excursions or where there is need for more capacity where one needs to store drinks or food for a longer period of time. The other cooling products in the market use electricity from wall plugs and are expensive and heavy.
The major factor propelling the global portable coolers market is the fact that people nowadays are interested in varied outdoor activities that include camping, travelling, hiking, group activities, picnics, and different sports
Globally, portable and lightweight coolers are more user friendly and convenient. Portable coolers are easy to handle and carry food and is a good consumer choice. Increase in disposable income and improvements in lifestyle globally are expected to contribute to the growth of the portable coolers market.
Portable coolers are preferred at parties and events such as corporate parties, weddings, beer festivals, and sports tournaments where people prefer to drink beverages. Portable coolers are the best draft beer systems that are built into insulated and standard ice coolers. Portable coolers do not require electricity to operate as they are depend on ice for refrigeration. In order to fulfill the growing demand for wine and beer, organizers need to set up a wine-dispensing and mobile beer solutions that fit their budget and need. High consumption of home-brewed beer and draft beer is anticipated to propel the global portable coolers market during the forecast period.
Traditional coolers require space in the room. However, compact and efficient natures of portable coolers makes the market attractive.
Majority of the portable coolers offered in the market have multiple features such as easy to carry features, LED light, and product offerings according to the application. Portable coolers are also equipped with battery-operated features and tracking devices with advanced technologies. Portable cooler provide users more attractiveness and greater reach. Smart connectivity enables real-time tracking of portable coolers. This development is projected to drive the portable coolers market during the forecast period.
The global portable coolers market can be segmented based on product type, capacity, distribution channel, and region
Based on product type, the portable coolers market can be classified into chest coolers, soft sided coolers, camping coolers, bear proof coolers, rolling coolers, and others
In terms of capacity, the portable coolers market can be divided into 25 quart, 26 – 40 quart, 41 – 60 quart, 61 – 100 quart, and over 100 quart
In terms of distribution channel, the global portable coolers market can be bifurcated into online and offline
Based on region, the global market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)
Some of key manufacturers operating in the global YETI Holdings Inc. Newell Brands Inc., Bison Coolers, K2 Coolers, Igloo Products Corp., AO Coolers, ORCA, Coleman Company, Inc., and Outdoor Active Gear