Pet Camera and Monitoring System Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021-2028

Pet camera and monitoring system allow pet owners to keep a track of pets on their smartphones by streaming live HD videos with sound and capture video clips. This product includes one-way or two-way voice communication, which allows owners to communicate with their pets. These products have gained substantial popularity among customers due to the growing demand for multifunctional monitoring devices. Owners can communicate with their pets and feed them, make them play, and entertain them at appropriate times. A pet camera and monitoring system is a technology-enabled device, which also helps monitor a pet’s behavior and location. These devices are also used for training purposes. Pet cameras can track the temperature, GPS, and position of the pet. Pet camera and monitoring device can be connected to a smartphone wirelessly through the medium of Wi-Fi or Bluetooth. These pet cameras and monitoring systems show all the information gathered through mobile apps overcloud. Additionally, veterinarians are now using this knowledge to treat livestock.

Driving and Restraining Factors:

  • An increase in pet population, ownership, and concerns over pet hygiene and safety is anticipated to propel the pet camera and monitoring system market. In addition, factors such as continuous growth in pet humanization, a rise in awareness about pet safety, and an increase in investments in pet care and training products are expected to fuel market growth.

  • One of the key growth drivers for the pet camera and monitoring market is the increasing demand from working individuals for pet tracking

  • The employment rate is increasing all over the world, thus driving the demand for pet camera and monitoring system

  • Digital marketing, expanding distribution platforms, social media advertising, and quick access to the Internet have led to market growth

  • An increased number of households with multiple incomes help customers to spend more on their pets

  • Increasing safety issues coupled with the pet adoption trend is expected to drive the market. Furthermore, a steady increase in the number of millennial pet owners, along with the adoption of advanced technology is fueling market growth.

  • High pet monitoring cameras prices may hamper the adoption rate in the near future

  • Despite their high cost, a substantial number of pet owners belonging to the middle-income community hesitate to own such devices. Most of the devices require a continuous connection to the cloud, which is a problem in several developing countries.

Trends & Opportunities:

  • Rising trend toward pet adoption and humanization, increasing disposable income, and increasing per capita spending on animal healthcare are major market drivers

  • Moreover, growing awareness of pet safety and rising adoption of innovative smart pet tags by rising numbers of tech-savvy owners are other important factors propelling the market growth

  • Governments also ensure maximum welfare of animals, which provides them with the utmost care, love, and quality of life. Thus, with an increase in disposable income, pet owners are able to invest in controlling and tracking animals in order to reduce the risk of potential animal diseases.

  • Manufacturers have added several features to their devices, including automatic treatment dispenser, customizable built-in ringtone capabilities, laser dot chase game, motion and sound detection capabilities, temperature check, and capturing snapshots

Market Segmentation:

  • The global pet camera and monitoring system market can be segmented based on product type, distribution channel, and region

  • Based on product type, the global pet camera and monitoring system market can be classified into single-way video and two-way video functionality

  • In terms of the distribution channel, the global pet camera and monitoring system market can be bifurcated into online and offline. The offline segment can be further divided into specialty stores, supermarkets/hypermarkets, and others. The online segment can be sub-divided into e-Commerce websites and company websites.

  • Based on region, the global pet camera and monitoring system market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape:

  • Prominent players operating in the global pet camera and monitoring system market include Wagz, Inc, Motorola Trademark Holdings, LLC., Zmodo, Petcube, Inc, Furbo, ANSER INNOVATION LLC, Vimtag LLC, and Hangzhou Hikvision Digital Technology Co., Ltd.

  • The global pet camera and monitoring system market is fragmented with several global and regional players. Major players are adopting various strategies, including offering products through multiple distribution channels to enhance their position in the market. Manufacturers have partnered with professional trainers and behaviorists in the past few years to develop their products.


  • By Product Type:

    • Single-way video functionality

    • Two-way video functionality

  • By Distribution channel:

    • Online

    • Offline

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