Paper Towel Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021-2028

A paper towel is a water-absorbing material. In many countries, it is known as kitchen roll, kitchen board, kitchen towel, and poly roll. It is typically packaged in a roll of corrugated sheets for home use; however, some are packaged in pre-cut and post-folded layer stacks for use in paper towel dispensers. Unlike cloth towels, paper towels are disposable and designed for use only once. Paper towels soak up water between fibers, mostly against gravity. Paper towels as similar purposes to traditional towels, such as hand washing, cleaning windows, and other objects, dusting, and spill cleaning. Paper towel containers are also used in toilets, which are used by many people since paper towels are most often found more hygienic than dryers with hot air.

Driving and Restraining Factors:

  • Rising demand for paper towels in commercial applications is a key factor anticipated to fuel the market for paper towels

  • Increasing occurrence of health-related infections, high management burden for these diseases, and emerging cleaning regulations are key drivers of this market

  • Demand for the paper towels is, however, influenced by additional features such as convenience, durability, hygiene, and cost of these towels. Moreover, the modernization of healthcare practices is also improving the market worldwide, as paper towels have better protection than other related goods or conventional cotton.

  • Local retail outlets are promoting their private brands alongside international tissue manufacturers

  • The other factor that is significantly responsible for the growth of the demand for paper towel dispensers is the growing impact of western culture on developing countries, mainly due to globalization and rising disposable income

  • With the high demand for fast and easy cleaning options, convenient towels for disinfection have gained momentum. However, rising usage frequency has further increased the demand for the paper towels industry over the upcoming years.

  • An increase in tourist population, urbanization, disposable income, and customer hygiene awareness has a positive effect on the demand for paper towels in the travel and tourism industry

  • An exponential increase in the number of prospective buyers is anticipated to propel the market for paper towels

Trends & Opportunities:

  • Market vendors are concentrating more on growth opportunities in the rapidly growing segments while retaining their positions in the slow-growing segments

  • Considering future prospects, the market for paper towels is witnessing constant innovation of product, due to the development of new technology and products with a wider spectrum of activity and less inhabited time and affordable prices

Market Segmentation:

  • The global paper towel market can be segmented based on application, distribution channel, and region

  • Based on application, the global paper towel market can be classified into residential and commercial

  • In terms of the distribution channel, the global paper towel market can be bifurcated into online and offline. The offline segment can be further divided into specialty stores, supermarkets/hypermarkets, convenience stores, drug & pharmacies, and others. The online segment can be sub-divided into e-Commerce websites and company websites.

  • Based on region, the global paper towel market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape:

  • Prominent players operating in the global paper towel market include Cascades inc., ASI American Specialties, Inc., Cintas Corporation, Dolphin Solutions, KEUCO GMBH & CO. KG, KCWW., Parker Laboratories, Inc., Reckitt Benckiser Group plc., The Claire Manufacturing Company, The Clorox Company., etc.


  • By Application:

    • Residential

    • Commercial

  • By Distribution channel:

    • Online

    • Offline

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