Mixer Grinder Market- - Global Industry Dynamics 2019-2020, Trends and Forecast 2021–2028

Mixer grinder has emerged as an essential household appliance in day-to-day life. Busy lifestyle, lack of time for cooking, and increase in number of households have contributed to the increased demand for mixer grinders. Over the years, cooking has become an easy task, owing to this innovation.

Driving Factors

  • The global mixer grinder market is expected to witness moderate growth in the coming years. Increased demand from the residential sector is leading to the growth of the overall market across the globe.

  • One of the major factors driving the demand for mixer grinder is the proposition of convenience and time spent on daily household chores. Changes in lifestyle and brand awareness are also responsible for the rapid growth of the market.

  • Moreover, rise of disposable income, increased spending capacity, rapid urbanization are the major factors leading to the growth of the market in developing countries

  • Advancements in technology and higher efficiency in terms of functionality are offering lucrative opportunities for the mixer grinder market

Key Trends

  • One of the latest trends gaining momentum in the global mixer grinder market is Internet retailing. The growth of Internet retailing is primarily driven by increase in penetration of Internet, growing adoption of smartphones, and rise in number of Internet retailers.

Market Segmentation

  • The global mixer grinder market can be segmented based on product, type, container material type, motor power, capacity, application, distribution channel, and region. In terms of type, the market can be classified into mixer, grinder, mixer grinder, and blender. In terms of type, the global mixer grinder market can be bifurcated into hand and stand.

  • In terms of container material, the global mixer grinder market can be categorized into metal, plastic, and glass. Based on motor power, the market can be divided into up to 199 W, 200-599 W, 600-999 W, and 1000 W & above.

  • In terms of capacity, the market can be segregated into up to 19.9 fluid oz, 20-29.9 fluid oz, 30-39.9 fluid oz, 40-49.9 fluid oz, and 50 fluid oz & above. Based on application, the global mixer grinder market can be bifurcated into residential and commercial.

  • In terms of distribution channel, the market can be split into offline channel and online channel. Online channel can be sub-divided into company-owned website and e-Commerce website. Offline channel can be sub-divided into hypermarkets & supermarkets, brand stores, and specialty stores.

  • Based on region, the global mixer grinder market can be divided into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, China, India, Japan, and Brazil. In terms of value, Asia Pacific is expected to account for a major share of the global mixer grinder market during the forecast period. Rapid urbanization, coupled with rise in disposable income will lead to increased demand in the Asia Pacific.

Competition Landscape

  • The global mixer grinder market is fragmented in nature, owing to the presence of numerous local and regional players across the world. The market is set to witness entry of new players, owing to increased demand. Major players are focusing on incorporation of advanced technologies and product innovation to maintain strong position in the market.

  • Key players operating in the global mixer grinder market are Morphy Richards, Koninklijke Philips N.V., Panasonic Corporation, Preethi Kitchen Appliances, Stovekraft (Pigeon), Black & Decker Corporation, Havells India Limited, Hamilton Beach Brands Holding Company, TTK Prestige Limited, Elgi Ultra, and John Oster Manufacturing Company, among others

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