Menstrual cup is a female hygiene product used during menstruation. It provides adequate leakage protection. Menstrual cups are affordable and eco-friendly than tampons and pads. The menstrual cup helps in easy travel during the menstruation cycle. It allows a female to perform normal duties easily and hassle-free even during the menstruation cycle. Menstrual cups are available in different sizes, colors, and shapes.
Factors such as health issues, growing population of working women, rising awareness about female hygiene, and changing buying preferences are anticipated to accelerate the menstrual cup market growth during the forecast period
Governments of various countries are encouraging sanitary napkin manufacturers to conduct hygiene campaigns and develop marketing strategies to change the perception of women, and build their self-confidence and self-esteem. This is expected to drive the global menstrual cup market during the forecast period.
Rapid innovation in menstrual cup is anticipated to fuel the expansion of the global menstrual cup Market players are focusing on the adoption of business strategies, such as product development and expanding their distribution channel.
Rising popularity of menstrual cups and growing acceptances of menstrual cups among women are expected to drive the global menstrual cup market
The global menstrual cup market can be segmented based on product type, size, material, distribution channel, and region
In terms of product type, the menstrual cup market can be segmented into reusable and disposable. As compared to disposable menstrual cup, resalable menstrual cup is expected be the most attractive segment during the forecast period.
Based on size, the menstrual cup market can be categorized into small, medium, and large
In terms of material, the menstrual cup market can be divided into medical grade silicones, thermoplastic elastomer, and latex
In terms of distribution channel, the global menstrual cup market can be bifurcated into online and offline. Social media also adds to the online sales, as consumers often rely on Internet learning and blogs about new trends and products, which decides their buying behavior. This factor is expected to accelerate the online distribution across the world during the forecast period.
Based on region, the global menstrual cup market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America). North America and Europe is expected to ne mature markets for menstrual cups. This is due to the presence of large number of population with greater awareness. This market in Asia Pacific is anticipated to grow at a fast rate during the forecast period. This is predominantly due to increased healthcare awareness, government initiatives to provide hygiene education, and awareness programs for women.
Key players operating in the global menstrual cup market are Diva International Inc., The Keeper, Inc, MeLuna, Mooncup Ltd, SckoonCup, Anigan, LADYCUP, Yuuki Company s.r.o., FemyCycle, Earth Care Solutions, Jaguara, s.r.o, Fleurcup, Lena Cup, Sckoon Inc. FemyCycle
These market players are focused toward the adoption of business strategies such as mergers & acquisitions and geographical expansion. Furthermore, market players are more focused toward product development and enhancement to have a competitive advantage over others.