Mayonnaise Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021–2028

Mayonnaise is an emulsion of two liquids, which is often used as a condiment in several dishes across regions. It has a thick, creamy texture and is made of oil, vinegar, or lemon juice, and seasonings. It may or may not egg yolk. Eggs help to bind ingredients together. Mayonnaise is commonly used as salad dressings, or in sandwiches, pasta, burgers, and others. It is also used as a base in the preparation of several sauces such as tartar sauce.

Driving Factors

  • Growing demand for usage of mayonnaise in several dishes is driving the expansion of the global mayonnaise market. Changing food habits coupled with a rise in the number of fast-food joints is adding fuel to the increased demand for mayonnaise in the global market.

  • Increasing awareness about healthy food ingredients is also propelling market growth. Mayonnaise often contains several vitamins such as A, D, E, and others, and helps to lower the cholesterol label.

  • Rise in urbanization, busy lifestyle, and an increase in disposable income are also some of the prime factors leading to the expansion of the global mayonnaise market. High demand for easy, convenient, and affordable meal options, which requires no or minimal cooking has a significant impact on the increasing demand for mayonnaise across the world.

Challenges

  • Unlike homemade mayonnaise, commercial mayonnaise is usually made with unhealthy fats and is low in nutrition. Moreover, the overconsumption of mayonnaise may lead to the risk of heart disease and hypertension. These factors are expected to restrain the growth of the mayonnaise market in the coming years.

Market Segmentation

  • The global mayonnaise market can be segmented based on the product, type, end-use, distribution channel, and region

  • In terms of product, the market can be classified into product flavored and unflavored. Based on type, the mayonnaise market can be bifurcated into egg and eggless.

  • In terms of end-use, the mayonnaise market can be classified into households, and hotels, restaurants, and cafes

  • In terms of the distribution channel, the mayonnaise market can be categorized into offline and online. The online segment can be sub-divided into a company-owned website and e-Commerce website. The offline segment can be sub-divided into organized stores and unorganized stores.

  • Based on the region, the global mayonnaise market can be classified into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, South Africa, China, India, Japan, and Brazil. North America accounts for the major share of the global mayonnaise market, owing to the extreme popularity of fast-food culture in the region.

Competition Landscape

  • The global mayonnaise market is highly competitive due to the presence of several local as well as regional players across the world. Moreover, with the entry of new players, the competitive environment among players in the mayonnaise market is expected to intensify in the coming years. Leading players are increasingly focusing on product innovation and geographical expansion to meet the growing demand from consumers across the globe, thereby leading to the overall growth of the market.

  • Key players operating in the global mayonnaise market are Trader Joe’s, Walden Farms, Hampton Creek, Marina Foods, Inc., Ajinomoto Co., Inc., Del Monte Foods Inc., Blue Plate, Unilever PLC, Dr. Oetker, American Garden, McCormick & Company, Inc., Nestle S.A., Kraft Food Inc. (Heinz), and Ceres Organics, among others

Mayonnaise Market: Segmentation

Mayonnaise Market, by Product

  • Flavored

  • Unflavored

Mayonnaise Market, by Type

  • With Egg

  • Eggless

Mayonnaise Market, by End-Use

  • Households

  • Hotels, Restaurants, and Cafes

Mayonnaise Market, by Distribution Channel

  • Online

    • Company-owned Website

    • e-Commerce Website

  • Offline

    • Organized Stores

    • Unorganized Stores

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