Lumbar support pillow is a portable and light pillow made of memory foam. It is designed to support the spine, solve musculoskeletal conditions, improve healthy posture, reduce pressure points, and enhance blood circulation. In addition, lumbar pillows are available in different sizes, colors, price range, and shapes. Furthermore, they are lightweight and easy to carry and clean.
Lumbar pillows are the best option during travels, pregnancy, and while in office and using a wheelchair. All these features are expected to increase the demand for lumber pillows across the world during the forecast period.
Lumber pillow possesses various features such as easy to clean, hypoallergenic, stain-resistance, and water resistance. All these benefits increase the market attractiveness of lumbar pillows.
Shifting consumer preferences toward convenience products and increased duration of winter season, owing to climatic variation are projected to propel the demand for lumbar pillows globally
Rapid innovation in boat covers is anticipated to accelerate the global lumbar pillow market. Manufacturers are introducing 3D ergonomic design and adjustable straps. This is anticipated to increase the demand for lumber pillows across the world during the forecast period.
Growth of the e-Commerce sector has created huge opportunities for producers and distributors in the market
Market players are enhancing their distribution channels to increase sales. As a result, the market is estimated to witness rise in adoption of lumbar pillows.
The global lumbar pillow market can be segmented based on size, price range, end use, distribution channel, and region
In terms of size, the market can be classified into small, medium, and large
In terms of price range, the market can be bifurcated into premium and mass
Based on end use, the market can be categorized into medical and non-medical
Based on distribution channel, the lumbar pillow market can be segregated into online and offline. The online distribution channel is segmented into company-owned website and e-Commerce retailers. The offline distribution channel is further divided into hypermarkets/ supermarkets, specialty stores, multi brand retailers, and others.
Based on region, the global market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (Japan, India, China, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)
North America and Europe account for key shares of the global market. Consumers are inclined toward foot health care products that provide shape, support, absorb pressure, friction, and shock, reduce pain, and improve posture. This has encouraged many suppliers to provide new and innovative health products.
Asia Pacific is expected to grow at the fastest rate during the forecast period. As compared to others regions, this market in South America and Middle East & Africa is projected to expand at a slow rate during the forecast period.
Key players operating in the global lumbar pillow market include Sleepyhead Home Décor Private Limited, Nicobar Design Pvt. Ltd., Woven Nook, The Pillow Collection, and American Blanket Company, Xtreme Comforts, Relax The Back Corporation, ComfiLife, Ziraki Inventions, and Samsonite International S.A., among others
These market players are focused on the adoption of various business strategies such as mergers & acquisitions and geographical expansion. Furthermore, market players are engaging in product development and enhancement to gain a competitive advantage over others.