Lawn Mower Market - Global Industry Dynamics 2019-20 Trends and Forecast 2021 - 2028

A lawn or garden mower is a machine, which cuts grass surface to an equal height, while using one or more revolving blades. The height of the cut grass is modifiable by the user. These blades are rotate in vertical axis or horizontal for sharp cutting grass. Lawn mowers are available in different sizes, power, fuel tank capacity, and speed and price range. In addition, manufacturers are offering remote-controlled and GPS-equipped products and this has made gardening easier and efficient. These factors are expected to increase the market attractiveness of lawn mowers across the world during the forecast period.

Driving and Restraining Factors

  • Increasing investments by public bodies and governments for improvement of public spaces, such as parks, yards, and existing infrastructures is expected to fuel the demand for lawn mowers in commercial as well as residential sectors

  • Growth of the tourism industry and the hospitality sector across the world is projected to accelerate the global lawn mower market

  • Rising interest of consumers toward outdoor living is expected to drive the demand for outdoor appliances and power tools across the world. Outdoor powered equipment are used for outdoor activities such as lawn mowing, garden cleaning and trimming, and wood cutting.

  • However, high price of lawn mowers is estimated to hamper the market growth of lawn mowers during the forecast period

Opportunity

  • Due to the growing popularity of power equipment for gardening, the demand for integrated products for lawns and gardens is expected to rise during the forecast period. Integrated products are capable of performing multiple operations, such as blowing leaves from yard, clearing debris from hard surfaces, and vacuum cleaning for mulching leaves and other lawn debris.

Market Segmentation

  • The global lawn mower market can be segmented based on product type, function, power mode, end user, distribution channel, and region

  • In terms of product type, the lawn mower market can be divided into riding (garden/turf tractor) and non-riding

  • Based on function, the lawn mower market can be bifurcated into manual and robotic

  • In terms of power mode, the market can be segregated into electronic and non-electronic

  • In terms of end user, the market can be classified into residential and commercial

  • Based on distribution channel, the lawn mower market can be divided into online and offline. The online distribution channel is segmented into company-owned website and e-Commerce retailers. The offline distribution channel is further segmented into hypermarkets/supermarkets, specialty stores, multi brand retailers, and others.

  • Based on region, the global market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, Spain and Rest of Europe), Asia Pacific (Japan, India, China, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)

  • North America is projected to hold a major market share followed by Europe. Growing trend of backyard modification or backyard improvement is on the rise in the North America region. This factor is expected to drive the lawn mower market in the region during the forecast period.

  • Asia Pacific is anticipated to grow at the fastest rate during the forecast period, due to rapid urbanization resulting in the rise in commercial and residential construction activities

Competition Landscape

Key players operating in the global lawn mower market include VIKING (STIHL Group), BLACK+DECKER Inc., Briggs & Stratton Corporation, Deere & Company, ECHO Incorporated, Husqvarna AB, Kohler Co., Makita Corporation, MTD Products Inc., Snow Joe LLC, Jacobsen, and The Toro Company, among others

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