The laundry detergent market is expected to develop significantly during the forecast period, due to the growing demand from various industries, such as hotels, restaurants, textiles, hospitals, and others. E-commerce is also driving the market, as it provides many advantages such as providing a range of goods, multiple choices, quick delivery, and saves time. Manufacturers cover a wider range of customer base through the online channel of distribution, which further results in the market for laundry detergent. In addition, several manufacturers concentrate on creating green laundry products that deliver biodegradable products such as coconut oil, mineral-based detergents, natural laundry soda, and plant-based enzymes. Due to this aspect, the laundry detergent market is projected to rise significantly during the forecast period.
Increasing urbanization, per capita growth, and lifestyle changes are driving the laundry detergent market
The growing popularity of e-commerce is anticipated to be a key driver of product development, due to easy accessibility and convenience, particularly among the working class
Rising penetration of washing machines in emerging economies is likely to be a key driver for the market
Technological advancements are anticipated to fuel market development
In developed countries, the demand for the product is dominated by the increasing popularity of liquid products
Developing countries have witnessed enormous growth in the use of liquid commodities over powder products
Problems about the safety of children swallowing these products have, however, serves as a restriction to market growth
Global manufacturers have created a new form of packaging to make packaging children immune to the product. Many of the firms even claim to introduce a sour taste to the product’s packaging.
Major trends observed on the global laundry detergent market is that vendors in developed economies are promoting product bundling strategy to raise market share by providing bulk discounts on different products such as detergent powder, fabric softeners, and liquid detergent
Additionally, vendors continue to adopt innovative marketing strategies to attract regional consumers.
With changing consumer demand for laundry detergent products made of natural ingredients, manufacturers are constantly increasing their product range and quality, thereby putting themselves in a highly competitive market for detergents
The global laundry detergent market can be segmented based on the product, application, distribution channel, and region
Based on product, the global laundry detergent market can be classified into powder detergent, fabric softeners, liquid detergent, detergent tablets, enzymes, bleach, and others detergents
Based on application, the global laundry detergent market can be categorized into the household, and industrial or institutional
In terms of the distribution channel, the global laundry detergent market can be bifurcated into online and offline. The offline segment can be further divided into specialty stores, supermarkets/hypermarkets, convenience stores, drug & pharmacies, and others. The online segment can be sub-divided into e-Commerce websites and company websites.
Based on region, the global laundry detergent market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)
Prominent players operating in the global laundry detergent market include Unilever, Church & Dwight Co., Inc., Procter & Gamble, Kao Corporation, Henkel AG & Co. KG aA, Kérastase., CARROLLCLEAN, Colgate-Palmolive Company, Johnson & Johnson Services, Inc, and Reckitt Benckiser Group plc., among others
Industrial or Institutional
By Distribution channel: