Keto diet or ketogenic diet is a low carbohydrate, high fat diet program. It usually involves the replacement of carbohydrates with high fat intake and reduces carbohydrates from diet results in a metabolic state, ‘ketosis’. Hence, the name keto. Keto nutrients include all food, beverages, and dairy products with no or low carbohydrates. They often contain high fat and high protein.
Growing consumer inclination toward a healthy lifestyle is significantly driving the keto nutrients market. Ketogenic diet supports weight loss, improves heart-healthy, reduces the risk of certain types of cancer, reduces seizures, and improves PCOS symptoms and others. These factors are significantly contributing to the growth of the global keto nutrients market.
The rise in the number of overweight population or the increase in obesity across geographies is fueling the demand for keto nutrients globally. Obesity often leads to several other diseases and to keep a check on the body weight, consumers are increasingly focusing on a ketogenic diet. Increased adoption of a healthy lifestyle is propelling market growth.
Athletes and fitness enthusiasts need to include carbohydrates in their diet to stay in shape and perform well. Ketogenic diet often leads to less energy and endurance. This is expected to hamper the market growth. Moreover, many consumers fail to realize the importance of sugar in their bodies, which is essential to function properly. A Keto diet may result in low energy and lack of focus.
The global keto nutrients market can be segmented based on product type, diet type, end-user, distribution channel, and region
In terms of product type, the market can be classified into food, snacks, beverages, dairy, supplements, and others. Based on diet type, the keto nutrients market can be classified into the standard ketogenic diet, targeted keto diet, high-protein keto diet, cyclical keto diet, and others (MCT ketogenic diet, etc.). Cyclical and targeted keto diet types are much advanced than other types and are commonly followed by athletes and bodybuilders.
In terms of end-users, the keto nutrients market can be bifurcated into men and women. Based on the distribution channel, the keto nutrients market can be classified into an offline channels and online channels. The online channel segment can be sub-divided into a company-owned website and e-Commerce website. The offline channel segment can be sub-divided into organized stores and unorganized stores.
Based on the region, the global keto nutrients market can be classified into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, South Africa, China, India, Japan, Australia, and Brazil. Europe accounts for a major share of the global keto nutrients market due to a large consumer base that follows the ketogenic diet in the region.
The global keto nutrients market moderately fragmented, with several local as well as regional players operating across geographies. Moreover, with the entry of new players, the competitive environment in the keto nutrients market is expected to intensify in the coming years. Leading players are constantly focusing on innovating new keto-friendly products to meet the growing demand from consumers across the globe, thereby leading to the overall growth of the market.
Key players operating in the global keto nutrients market are Fat Snax, Bulletproof 360, Inc., Dang Foods Co., Nestlé S.A., Ancient Nutrition, Prüvit Ventures, Inc., Glanbia Plc, Essentially Keto, Perfect Keto LLC, Ample Foods, and The Good Fat Co. Ltd., among others
Keto Nutrients Market, by Product Type
Keto Nutrients Market, by Diet Type
Standard Ketogenic Diet
Targeted Keto Diet
High-Protein Keto Diet
Cyclical Keto Diet
Others (MCT Ketogenic Diet, etc.)
Keto Nutrients Market, by End User
Keto Nutrients Market, by Distribution Channel