Ionic Air Purifier Market – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027

An ionic air purifier also known as an ionizer is a type of air purifier which sends out ions that are charged electric particles to the surrounding air. An ionic air purifier sometimes comes with an impurity collection system, that attracts the heavy impurities and later these impurities are cleaned. Rising pollution coupled with rising awareness towards airborne diseases are likely to drive the market growth during the forecasted period.

Driving Factors:

  • Low initial cost and low operational cost of ionic air purifiers compared to other types of air purifiers are driving the demand for ionic air purifiers across the globe. In emerging economies such as Brazil, Russia, India, China and South Africa (BRICS), there is increasing industrial production which is leading to rise in the number of suspended particulate matter (SPM) in the environment

  • Air pollution is causing immense health problem in emerging economies. Thus there is a rise in demand for affordable ionic air purifiers in those region. As ionic air purifiers have no filters, the operation cost borne by consumers are less compared to the operation cost of air purifiers with filters

  • Furthermore, a significant difference between ionic air purifiers and other type of air purifiers is that ionic air purifiers do not require an air filter for the air purification process, so there is no need for periodic replacement of air filters. This as a result is driving the sales of the ionic air purifier in the global market

Market Restraint:

  • The global ionic air purifier market is facing a major restraint in its growth due to generation of ozone as a by-product in the ionic air purification process. When the charged atoms or ions from an ionic air purifier are sent into the surrounding air, they combine with unwanted air pollutants and form ozone

  • Ozone is a known indoor air pollutant. This has led to the banning of all ozone generator air purifiers for residential use in the state of California, the U.S. by California Air Resource Board (CARB). CARB allows ozone generators only to be used in commercial areas

Market Segmentation:

  • The global iconic air purifier market can be segmented on the basis of product type, end-use, distribution channel, and region. Based on product type, the global ionic air purifier market can be segmented into air ionizers and electrostatic precipitators. Both of these ionic air purifiers are filter-less in nature

  • In terms of end-use, the global ionic air purifier market can be segmented into residential and commercial. Based on distribution channel, the market can be segmented into online channel, and offline channel

  • In terms of region, the global ionic air purifier market can be divided into North America, South America, Asia Pacific, Middle East and Africa, and Europe. Furthermore, the regions are divided into prevailing countries such as U.S., Canada, Germany, France, Italy, U.K., GCC Countries, China, India, Japan, and Brazil

  • North America is expected to be a prominent market for ionic air purifiers across the world during the forecast period. The U.S. is expected to account for major share of the market in North America from 2019 to 2027, followed by Canada

  • Europe constitutes a significant share of the global ionic air purifier market. Germany, the U.K. and France are major markets in the region. Asia Pacific is anticipated to be a significant market for ionic air purifiers, with China the largest market for ionic air purifiers in the region. Japan, South Korea, and India are other major markets for ionic air purifiers in the region

  • In the Middle East & Africa ionic air purifier market, GCC is projected to account for major share of the market, followed by South Africa. Brazil is likely to dominate the ionic air purifier market in South America during the forecast period

Competitive Landscape:

  • Major players operating in the ionic air purifier market are increasingly focusing on product innovation, and R&D activities so as to incorporate new features and hence to remain competitive in the global market

  • Key companies operating in the global ionic air purifier market are Envion LLC, Home Technologies LLC, Frieq, Wein Products Inc., Indoor Purification Systems LLC, C&A IP Holdings LLC. (brand Ivation ionic air purifier), OION Technologies, Alen Corporation, Ion Pacific LLC., and LightAir International AB among others

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