Incontinence Product Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021-2028

Incontinence is referred to as loss of voluntary regulation over defecation or urination functions of the human body. Due to increasing medical conditions, the global demand for incontinence products is experiencing growth. The incontinence product market can be bifurcated into two, internal and external goods. Some internal goods include disposable urethral covers, pessaries, tampons, and outer products include gloves, shampoo caps, absorbent products, barrier creams, hand wash, repair creams, body wash, and bed pads. Cotton and synthetic fabric, synthetic fiber, superabsorbents, plastic, latex, and other waterproof fabrics are the major raw materials used as incontinence items.

Driving & Restraining Factors

  • Major factors driving the growth of the market include increasing cases of diabetes and stroke, which have rapidly driven the incontinence incidence rates, thereby generating opportunities for stakeholders in the market

  • Growing public awareness-raising campaigns about bladder and bowel safety continue to promote the demand for incontinence products all over the globe

  • Other major factors promoting demand for incontinence products include shifting the attention of manufacturers of incontinence goods on tailored items that suit wearers issues

  • Internet as a means of the sale of incontinence products has garnered customer attention for these products, thus widening customer base

  • Consumer hesitates to buy incontinence products, which remains a key challenge for players in the market

  • Rising customer concerns regarding negative environmental consequences of using incontinence products and awareness about reusable and cost-centric goods, such as adult incontinence diapers based on home-made and cotton diapers, is likely to impact the adoption of reusable and affordable continence goods

Key Trends

  • The primary factor driving the global market for incontinence products is the rising aging population

  • The WHO estimates that each year, in any country, the proportion of people over the age of 60 rises at a faster rate than any other age group. This factor will continue to drive the market for incontinence products.

Market Segmentation

  • The global incontinence product market can be segmented based on product type, raw material, distribution channel, and region

  • Based on product type, the global incontinence product market can be segmented into internal and external. External products comprise hand wash, absorbent products, gloves, body wash, repair cream, barrier cream, bed pads, hand help urinals, shampoo caps, and others. On the other hand, internal products comprise disposable urethral covers, pessaries, tampons, and others.

  • Based on raw material, the global incontinence product market can be segregated into cotton, synthetic fabric, superabsorbents, plastic, latex, and others

  • In terms of distribution channel, the global incontinence product market can be classified into offline and online. Offline channel is sub-divided into independent pharmacies shops, retail pharmacies stores, hospital pharmacies, and drug stores. Online channel is further divided into online pharmacies and e-Commerce websites.

  • The global incontinence product market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)


Competitive Landscape

The report provides a comprehensive overview of the current state of the global market for incontinence products and offers sharp and precise insights for market growth

Key players operating in the global incontinence product market are PAUL HARTMANN AG, First Quality Enterprises, Inc., Medtronic, KCWW, HYPERA Pharma, Medline Industries, Inc., BD, Coloplast Group, Svenska Cellulosa Aktiebolaget SCA, Unicharm Corporation, and B. Braun Melsungen AG


  • By Product Type:

    • Internal

      • Disposable Urethral Covers

      • Pessaries

      • Tampons

      • Others

    • External

      • Hand Wash

      • Absorbent Products

      • Gloves

      • Body Wash

      • Repair Cream

      • Barrier Cream

      • Bed Pads

      • Hand Help Urinals

      • Shampoo Caps

      • Others

  • By Raw Material:

    • Cotton

    • Synthetic Fabric

    • Synthetic Fiber

    • Super Absorbents

    • Plastic

    • Latex

    • Waterproof Fabrics

    • Others

  • By Distribution Channel:

    • Online

    • Offline

      • Independent Pharmacies

      • Hospital Pharmacies

      • Retail Pharmacies

      • Drug Stores

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