Wildlife tourism comprises various forms such as shooting, hunting, and fishing. These have gained importance in the tourism industry and recreational hunting. Hunting plays an important role in many countries due to its contribution to food production.
Changing cultural and socio-economic factors are expected to boost the hunting clothing market across the globe due to increase in hunting activities. Additionally, rise in disposable income of individuals belonging to middle-class families and the growing trend of recreational activities is expected to drive the hunting clothing market. However, a rise in number of local companies manufacturing hunting clothing is likely to lead to a threat of low-quality and counterfeit products. This factor is expected to hamper the global hunting clothing market during the forecast period.
The global hunting clothing market can be segmented based on product type, end-user, distribution channel, and region. Based on product type, the hunting clothing market can be segmented into hunting jackets, hunting vests, hunting pants, hunting bibs, and others. Based on end-user, the market can be bifurcated into men and women. Based on distribution channel, the hunting clothing market can be split into online and offline. The online segment is expected to expand at a good growth rate in the coming years due to factors such as technological advancements, rise in the number of online shopping customers, and availability of online platforms that offer discounts on a wide range of products.
On the basis of region, the global hunting clothing market can be segmented into North America, Asia Pacific, Europe, Middle East & Africa, and South America. North America has some of the best game animals in the world. Hunting opportunities in North America are remarkable and differ greatly, for instance, elk hunting in the alpine meadows of the Rocky Mountains, whitetail hunting in Eastern hardwood forests, muskox in the Canadian Arctic, and mule deer in the deserts of Sonora.
In Europe, approximately 6.7 million hunters are able to provide a monetary output estimated at US$ 17.9 billion. Red deer is one of the most abundant species found in most of parts of Europe. It has increasing ecological, cultural, and economic importance. Around 65% of countryside in Europe is managed by hunters in a diversified form. The European hunter spends an average of US$ 2,685 a year on overall hunting gears, accessories, and clothing. As compared to North America and Europe, Asia Pacific, and Middle East & Africa have fewer growth opportunities in the hunting clothing market. However, rapid socio-economic changes in the Asia Pacific region have deep impact on all areas including forestry. Social transformations are changing people’s attitude toward forests.
The global hunting clothing market is highly fragmented due to the presence of many big as well as local players. Key players are focusing on providing latest designs and trends in clothing and also usage of advanced manufacturing technologies in order to reduce the impact of competition on revenue and sales.
Key players operating in the global hunting clothing market include Under Armour, Danner, WL GoreCo, Slumberjack, Robinson Outdoor Products, Blocker Outdoors, ScentLok Technologies, Mad Bomber, Prois, SITKA Gear, Mossy Oak Hunting Accessories, Field & Stream, Justin Boots, Ariat International Inc, American Stitchco, Acme-McCrary Corporation, Intradeco Apparel Inc., Clarkfield Outdoors, Pella Products, Walls Industries, First Lite Clothing, Kuiu, and NOMAD Outdoor. The degree of competition between the companies operating in the global hunting clothing market is very high. Manufacturers constantly emphasize on new product development and innovation in order to remain competitive in the market. This strategy is expected to help them consolidate their position in the market during the forecast period.