Hand sanitizer is a liquid, which is used to decrease infectious agents on the hands. Hand sanitizer is best option for killing germs and microorganisms over shop and water. Hand sanitizers are convenient, portable, easy to use, and not time consuming. In addition to companies focus on usage of natural ingredient extracts to remain competitive in the market and costumers prefer natural extract products. Moreover, manufacturers are designed stylish and decorative packaging, which attract consumers toward hand sanitizers. All these factors are expected to increase the market attractiveness of hand sanitizers across the world.
The increasing demand for hand sanitizers can be attributed to the improvement in living standards as people are paying more attention to personal hygiene
Over the past few years, the use of hand sanitizers by doctors and other healthcare professionals has increased. They prefer alcohol-based hand sanitizers over soap and water. In healthcare, hand hygiene is considered as the single most important means of preventing the spread of infections.
In addition, rise in healthcare awareness among people across the globe has resulted in the implementation of higher standards and regulations for the healthcare industry by various governments. As a result, the demand for hand sanitizers has increased in recent years.
Rapid product innovations and new product launches are key factors, which are expected to accelerate the hand sanitizer market during the forecast period
Moreover, growing impact of online advertisements and social media has showing consumers to recent trends of hygiene and personal care, which is expected to increase the demand hand sanitizers among consumers
The global hand sanitizer market can be segmented based on product type, form, end user, distribution channel, and region
In terms of type, the hand sanitizer market can be divided into alcohol-based and alcohol-free
Based on form, the market has been categorized into gel, spray, and foam. As compared to other forms, gel-based products are expected to dominate the market during the forecast period.
In terms of end user, the hand sanitizer market can be bifurcated into residential and commercial. The commercial segment is further segmented into hotel, hospitals & clinics, school, college, office buildings, and others.
In terms of distribution channel, the global hand sanitizer market can be split into online and offline. Online is expected to be the most attractive segment during the forecast period.
Based on region, the global hand sanitizer market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America). North America is expected to dominate the global hand sanitizer market. Growing concerns over health and hygiene maintenance by majority of the population and easy availability of product in the region is expected to boost the market growth. Asia Pacific is projected to grow at the fastest rate during the forecast. As compared to other regions, this market in Middle East & Africa and South America is expected to grow at slower rate during the forecast period.
Key players operating in the global hand sanitizer market are Reckitt Benckiser Group plc., The Himalaya Drug Company, Henkel AG & Company, Procter & Gamble, GOJO Industries, Inc., Best Sanitizers, Inc., Vi-Jon, Kutol, Chattem Inc., Unilever PLC, 3M Co., Winova, S. C. Johnson & Son, Inc., Johnson & Johnson, Ecolab Inc., and Colgate-Palmolive Company, among others
These market players are focused toward the adoption of business strategies such as mergers & acquisition and geographical expansion. Furthermore, market players are more focused toward product development and enhancement to have a competitive advantage over others.