Hair color is a powdered or cream-based pigment often used to cover the grey hair restore the original hair color or to highlight hair in order to look more appealing and fashionable. Consumers these days are mostly using hair colors as a lifestyle statement rather than dyeing their grey hair.
The global hair color market is likely to grow at a significant rate in the coming years. Product innovation and availability of a wide variety of colors are significantly driving the growth of the hair color market.
The growing use of hair color by the aging population is one of the prime reasons fueling the expansion of the overall market. Moreover, increased adoption by millennial is also bolstering the market growth. Change in lifestyle and rise in disposable income are also significantly contributing to the growth of the hair color market. Rise in the number of salons and parlors is adding fuel to the growth of the hair color market.
Furthermore, celebrity endorsements are playing a significant role in boosting the sales of hair color in the global market
A major trend gaining momentum in the global hair color market is the growing demand for organic hair color. Increased awareness regarding the harmful effects caused by certain chemicals present in the conventional hair colors is leading to the growth of the overall market. Organic hair color protects the integrity of the hair fiber and gradually nourishes hair. Moreover, organic or natural hair color are environment-friendly in nature.
The global hair color market can be segmented based on product, type, composition, consumer group, end use, distribution channel, and region. Based on product, the market can be divided into temporary hair color, semi-permanent hair color, demi-permanent hair color, permanent hair color, and highlights. In terms of type, the global hair color market can be classified into powder hair color and creme hair color. In terms of composition, the hair color market can be divided into natural/organic/herbal hair color and chemical-based hair color.
In terms of consumer group, the market can be classified into men, women, and unisex. Based on end use, the hair color market can be divided into household and commercial.
Based on distribution channel, the market can be categorized into offline channel and online channel. Online channel can be sub-divided into company-owned website and e-Commerce website. Offline channel can be sub-divided into hypermarkets & supermarkets, specialty stores, and departmental stores.
Based on region, the global hair color market can be classified into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, China, India, Japan, and Brazil. In terms of value, North America is expected to hold a major share of the global hair color market during the forecast period. Asia Pacific is expected to witness significant growth in the coming years, owing to the growing disposable income and change in the lifestyle of consumers.
The global hair color market is growing at a rapid pace. A large number of domestic and regional vendors are offering varied products to different end users, owing to increased product innovation and rise in competition in the market. Leading players in the market are using natural formulas and smart technology to address the health conscious consumers and also to remain competitive in the market.
Key players operating in the global hair color market are Revlon, Avon Products, Vogue International LLC, Henkel, L’Oréal, Conair, Kao Corporation, Estée Lauder Companies, Godrej Consumer Products, Coty, Combe, Revlon, Shiseido Company, and others