Grooming Wipe Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021-2028

Grooming wipes are disposable beauty products, which are mainly used for personal hygiene and cleansing. These wipes are being used for hygienic maintenance, particularly when there is limited access to water. Additionally, due to their disposable nature, ease of use and prevention of disease has made its use of wipes common among consumers.

Driving and Restraining Factors:

  • Key factors contributing to this segment’s dominance are the convenience of use and comfort in bulk purchasing

  • Increasing occurrence of health-related infections, high management burden of these diseases, and emerging cleaning regulations are key drivers of this market

  • Factors such as an increase in infant population, rapid urbanization, growth in women’s disposable income, and a rise in customer hygiene awareness have a positive impact on the demand for grooming wipes

  • The use of intense wipes to prevent genital skin infections is on the rise among consumers. As a consequence of this, the intense wipes segment presents major market expansion opportunities.

  • Increasing purchasing power and female population growth is expected to fuel the demand for grooming wipes to prevent skin problems and infectious diseases

  • Another major factor is baby grooming wipes, which is witnessing a rise in sales in developing and developed countries, as a result of rising in the population of infants and baby grooming wipes compatibility with baby skin. However, very few customers also choose to use generic personal care tissues, cloth, or soap to clean the skin of infants.

  • An exponential rise in the number of prospective buyers is anticipated to propel the market for grooming wipes globally in the upcoming years

  • The major restraining factor is inflated prices of grooming wipes and skin issues caused by chemical ingredients in wipes

Trends & Opportunities:

  • Considering the future prospects, the international market for grooming wipes is witnessing constant innovation of product, due to the development of new technology and products with a wider spectrum of activity and less inhabited time and affordable prices

Market Segmentation:

  • The global grooming wipes market can be segmented based on the product, application, distribution channel, and region

  • Based on product, the global grooming wipes market can be classified into infant/baby, intimate, general, cosmetic, and others

  • In terms of application, the global grooming wipes market can be categorized into household and commercial

  • In terms of the distribution channel, the grooming wipes market can be bifurcated into online and offline. The offline segment can be further divided into specialty stores, supermarkets/hypermarkets, convenience stores, drug & pharmacies, and others. The online segment can be sub-divided into e-Commerce websites and company websites.

  • Based on region, the global grooming wipes market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape:

  • Prominent players operating in the global grooming wipes market include Rockline Industries, KCWW., Diamond Wipes International Inc, Procter & Gamble, LA Fresh, Nice-Pak, Unicharm Corporation, Meridian Industries, Inc., Johnson & Johnson Services, Inc., and Edgewell Personal Care, etc.


  • By Product:

    • Infant/baby

    • Intimate

    • General

    • Cosmetic

    • Others

  • By Application:

    • Household

    • Commercial

  • By Distribution channel:

    • Online

    • Offline

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