Plain Greek yogurt undergoes a straining process to remove the whey, which makes it different from other yogurt types. The removal of whey leads to a more thick and creamy texture. Lately, plain Greek yogurt has become one of the most popular dairy product that is witnessing increased demand in the global market. Plain Greek yogurt is healthier than flavored ones.
Plain Greek yogurt is rich in vitamins, minerals, calcium, etc. As it is rich in calcium and protein, it helps to improve bone health, helps reduce appetite and hunger, and hence, keeps people fuller for a long time. This, in turn, leads to less calorie consumption. It is also ideal for consumers who are lactose intolerant.
Moreover, plain Greek yogurt contains probiotics, which help to improve gut health. Rising awareness toward health and wellness is significantly driving the expansion of the global plain Greek yogurt market.
Plain Greek yogurt in extensively used in several dishes, especially in the Mediterranean region. It is also used as a substitute for cream cheese or sour cream. Increasing application is also fueling the demand in the global market.
The rise in disposable income is another major factor driving the demand for plain Greek yogurt in developing countries. High disposable income and an increase in purchasing power have increased the demand for plain Greek yogurt.
The wide availability of several types of yogurt such as frozen yogurt is more likely to restrain market growth in the upcoming years. The threat of substitutes is a major concern in the global plain Greek yogurt market. Moreover, the production of plain Greek yogurt involves the removal of lactose in large quantities, which, in turn, may restrict the adoption and thus, hamper the market growth.
The global plain Greek yogurt market can be segmented based on the product, type, distribution channel, and region
In terms of product, the market can be classified into regular plain Greek yogurt and non-fat plain Greek yogurt. Non-fat plain Greek yogurt is expected to grow at a significant rate during the forecast period. Growing awareness of health and lifestyle is leading to increased demand. Based on type, plain Greek yogurt can be divided into organic yogurt and synthetic yogurt.
In terms of the distribution channel, the plain Greek yogurt market can be bifurcated into offline and online. The online segment can be sub-divided into a company-owned website and e-Commerce website. The offline segment can be sub-divided into organized stores and unorganized stores.
Based on the region, the global plain Greek yogurt market can be divided into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, the regions are divided into countries such as the U.S., Canada, Germany, France, Italy, the U.K., GCC Countries, South Africa, China, India, Japan, and Brazil. North America is expected to account for a major share of the global plain Greek yogurt market followed by Europe. This can be attributed to strong demand from consumers in North America coupled with the presence of a large number of players in the region.
The global plain Greek yogurt market is fragmented in nature and is expected to witness increased competition in the coming years, owing to the entry of new players in the global market. Manufacturers are focusing on product innovation and strong marketing, and distribution strategies to meet the increasing demand from consumers across the globe, thereby leading to the overall growth of the market.
Key players operating in the global plain Greek yogurt market are General Mills, Inc., Vivartia Holding S.A, Trader Joe's, Nestle SA, Chobani LLC, Stonyfield Farm, Inc., FAGE International S.A., Wallaby Yogurt Company, Inc., GROUPE DANONE, Cabot, Byrne Hallow Farm, Jalna Dairy Foods Pty Ltd, Erhmann AG, The Hain Celestial Group, Inc., and Sun Valley Dairy, among others
Plain Greek Yogurt Market, by Product
Regular Plain Greek Yogurt
Non-fat Plain Greek Yogurt
Plain Greek Yogurt Market, by Type
Organic Plain Greek Yogurt
Synthetic Plain Greek Yogurt
Plain Greek Yogurt Market, by Distribution Channel