Energy bars are nutritious supplements, which provide energy to the body. Energy bars are rich in protein, carbohydrates, vitamins, and minerals.
Energy bars are ideal for athletes, and also for those who aspired to eat healthily and others who required the necessary nutrition
North America is the largest energy bar market globally, followed by Europe and the Asia Pacific. However, the Asia Pacific region is expected to witness significant growth in the coming years.
With a rise in disposable income, change in lifestyle, growing awareness about health and fitness, the demand for energy bar is increasing in the Asia Pacific region
Growing millennials population and emergence of e-Commerce platform are the major factors driving the demand for energy bar across geographies
Major players operating in the energy bar market are focusing on the production of organic energy bar in order to cater to the increased demand
These players are also focusing on specific nutrients such as fiber, or probiotics, or prebiotics. There is a rise in demand for fruits and vegetables based bars and sugar-free bars.
Growing demand for energy bars from athletes and other health and fitness enthusiasts will lead to the expansion of the global energy bar market
However, not many people who consume protein bars know that most energy bars usually contain more than 30 gm of sugar, which is expected to restrain market growth during the forecast period.
The global energy bar market has been segmented based on the product, type, end-user, distribution channel, and region
Growing snacking trend and rising awareness about health and wellness are leading to increased participation in sports and other fitness activities, which, in turn, is resulting in an increase in demand for sports supplement in the global market
Based on product, the global energy bar market has been segregated into activity bar, meal replacement bar, protein bar, endurance bar, and others (oats bar, etc.)
Based on type, the global energy bar market has been segregated into organic/natural and synthetic
Based on end-user, the global energy bar market has been divided into men and women
In terms of distribution channel, the global energy bar market has been bifurcated into online and offline. The online segment has been sub-divided into the company websites and e-Commerce websites. The offline segment has been sub-divided into hypermarkets/submarkets, brand stores, and multi-brand stores.
Based on region, the global energy bar market has been divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Italy, France, Germany, and Rest of Europe), Asia Pacific (India, China, Japan, Australia and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil, and Rest of South America)
The energy bar market is fragmented due to the presence of several players. Competition is expected to intensify in the near future with the entry of several local players. Key companies profiled in the research report include Abbott Laboratories, Atkins Nutritional Inc., Clif Bar & Company, Glanbia Plc, GNC Holdings, Inc., Herbalife International, Inc., Post Holdings, Inc. (PowerBar), Rapid Nutrition PLC, the Gatorade Company, Inc., and the Nature's Bounty Co..