Egg protein is rich in multifunctional ingredients, which are majorly used in the preparation of various food & beverage products. These products are enriched in proteins, bioactive, and vital amino acids, which aid in proper bone and muscle formation. Additionally, egg protein also acts as a foaming, thickening, emulsifier, and gelling agent in food and beverage preparations. Moreover, its economical & digestible nature, easy availability, and neutral taste make it conformable with various nutritious preparations, which is expected to propel the egg protein market.
The egg protein market is been growing gradually based on its nutritional and medicinal benefits. Increasing awareness among consumers toward nutritional food is projected to boost the egg protein market during the forecast period. The inclusion of egg protein in food & beverage products such as bakery, ice creams, meats, and sports foods on account of combating nutritional deficiencies is growing rapidly worldwide. Moreover, growing consumer focus on fitness is also anticipated to drive the market growth during the forecast period.
Food & beverage industry growth in India, China, and Brazil is projected to propel the egg protein market during the forecast period. Furthermore, increasing protein consumption on account of being essential nutrition is anticipated to play a crucial role in boosting the market growth.
In an attempt to gain brand recognition and diversify product portfolio, industry players are gradually increasing research and marketing expenditure. Companies are investing in supply chain contracts and entering direct contracts with poultry farmers supplying high-quality chicken feed to reduce supplier power and provide cost-effective solutions. Furthermore, marketing endeavors, such as paid promotion by celebrities on social and print media, and free sample distribution are expected to drive the egg protein market.
The egg protein market is anticipated to grow rapidly during the forecast period. Growing health consciousness among consumers is projected to boost the market during the forecast period.
An increasing trend where manufacturers are focused on the reformulation of the ingredient’s content in food & beverages to ascertain health benefits, along with the taste is further anticipated to drive the egg protein market
Other protein sources, such as pork, beef, soy, and whey have higher protein content than egg protein. Growing demand for these products is anticipated to hamper egg protein market growth.
The global egg protein market can be segmented based on type, form, application, and region
Based on type, the global egg protein market can be categorized into whole egg protein, egg yolk protein, and egg white protein
In terms of form, the global egg protein market has been bifurcated into liquid and solid
Based on application, the egg protein market has been split into nutrition, food & beverages, cosmetics & personal care industry, and others
Based on region, the global market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)
Key players operating in the global egg protein market include Kewpie Egg Corporation, MRM Nutrition, Taiyo Kagaku Co. Ltd., Optimum Nutrition Inc., Hard Eight Nutrition LLC, Naked Nutrition, NOW Health Group, Inc., Ultimate Paleo Protein, and Daiichi-Kasei
Whole Egg Protein
Egg Yolk Protein
Egg White Protein
Food & Beverages
Cosmetics & Personal Care Industry