Dry shampoo is spray or powder that provides water-free option for cleansing hair. Dry shampoo is a type of hair product that reduces dirt, grease, and oil in hair. Unlike conditioners and wet shampoos, dry shampoo can be applied to hair, while it is dry. Dry shampoo works simply: the starch or alcohol in the product soaks up the excess grease and oil in hair, giving it a fresher, cleaner appearance.
The dry shampoo market is driven by the rise in working population of women, increase in haircare awareness, and increase in consumer spending capacity. Additionally, the trend to look young has increased the demand for dry shampoo. Furthermore, rising disposable income, product innovation, marketing activities by manufacturers, and changing lifestyle are some of the major propelling factors for the dry shampoo market.
Due to advancements in technologies and ingredients, dry shampoo that treat hair loss is anticipated to witness the emergence of improved formulations in the near future. Moreover, with men and women becoming more conscious about their hair, they have been increasingly using dry shampoo to keep hair clean and fresh.
The portfolio extension and innovations are identified as one of the major factors boosting the growth of the global dry shampoo market. Manufacturers are focusing on improving their research and development operations due to rising consumer demand for innovative products and growing competition.
Manufacturers of dry shampoo are focusing on innovative packaging by using various formats and aesthetics of design elements of packaging. In emerging economies such as India and China, the popularity of dry shampoo is rapidly growing.
The demand for innovative hair shampoo, especially premium shampoo, is growing rapidly, owing to increasing purchasing power and disposable income. With deteriorating environmental conditions and unhealthy lifestyles, consumers are experiencing several hair-related issues such as hair damage, hair loss, and premature graying. Customers have started using various dry hair shampoo to overcome such concerns.
Increasing awareness among consumers regarding the harmful effects of chemicals used in dry shampoo is one of the major factors anticipated to hamper the growth of the global dry shampoo market during the forecast period
The global dry shampoo market can be segmented based on form, price category, end user, distribution channel, and region
Based on form, the global dry shampoo market can be classified into spray and powder dry shampoo
In terms of price category, the global dry shampoo market can be divided into premium, mid, and low price dry shampoo
In terms of end user, the global dry shampoo market can be classified into men, women, and unisex
In terms of distribution channel, the global dry shampoo market can be bifurcated into online and offline. Offline segment is further segmented into hypermarkets/supermarkets, brands stores, pharmacies, and others.
Based on region, the global market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)
Key players operating in the global dry shampoo market include Unilever, L'Oréal S.A, Henkel Corporation, Procter & Gamble, New Avon Company, Revlon, Shiseido Company, Limited, The Estee Lauder Companies Inc, Pierre Fabre, and Church & Dwight Co Inc.
Key players in the dry shampoo market are projected to take advantage of the growing demand for hair care products during the forecast period, owing to the increasing consciousness of consumers about their appearance in public. Key players in the hair care industry are focusing on launching premium products for the millennial population.