Driving apparels include helmets, jackets, shoes, gloves, pants, etc., which are widely used for protection. These apparels are thicker and heavier than normal clothing with weatherproof closures and pockets, substantial zips, and high collars, and are even equipped with armor. There has been a surge in the adoption of protection gear and other safety accessories in order to prevent serious injuries or even death.
The Asia Pacific is the largest driving apparel market worldwide, followed by Europe and North America
The Asia Pacific is anticipated to be the most attractive market for driving apparel, owing to the high number of motorcycles in the region. Additionally, governments of major economies, such as Australia and India, are emphasizing on improving road safety and the use of proper protective clothing while riding motorcycles. This is estimated to be a major factor fueling the growth of the driving apparel market in the Asia Pacific.
Europe accounted for the second-largest share of the driving apparel market in 2017, owing to technological advancements in the design of driving apparels and increase in the adoption of these products among safety-conscious consumers in the region
Increased competition among leading manufacturers in the driving apparel market has led to substantial investment in advertising and promotional activities of driving apparels
Consumers are purchasing helmets and other accessories online. This is a growing global trend. Consumers across the world prefer online purchases of various types of helmets and other driving apparel due to their low prices online.
Lightweight driving apparel, which includes helmets, jackets, shoes, and other accessories are preferred globally and witnessing high demand. Lightweight materials are increasingly being used in the manufacturing of helmets.
Rising popularity for motorsports and sales of helmets, jackets, gloves, knee caps, elbow caps, and other protective clothing have increased drastically over the past few years
Traffic accidents have become common globally, resulting in injuries and death. In order to prevent accidents and injuries, the government of different countries is focused upon developing mandatory laws to wear helmets and other safety products.
Growing fashion awareness and preference for premium brands has also resulted in the rise in demand for driving apparel among consumers
Rise in motorcycle sales globally is expected to fuel the demand for driving apparel, which includes helmets, jackets, shoes, and other accessories
One of the major factors restraining the growth of the driving apparel market is the availability of counterfeit products. Counterfeit products are often low cost and made of cheap raw materials.
The global driving apparel market has been segmented based on product type, material, vehicle type, end-user, distribution channel, and region
Manufacturers are focusing on product innovation to cater to the rising demand from consumers and to stay competitive in the driving apparel market
In terms of product type, the driving apparel market has been classified into clothing (jackets, trousers, suits, and others), footwear (boots, shoes, and others), protecting gear (helmets, armor, gloves, knee protection, elbow protection, and others), and other accessories (socks, scarves, and others)
Based on material, the driving apparel market has been segmented into leather, synthetic, natural fiber, and others
In terms of vehicle type, the driving apparel market has been bifurcated into two-wheeler and four-wheeler
Based on end-user, the driving apparel market has been categorized into men and women
In terms of distribution channels, the driving apparel market has been split into online and offline. The online segment has been sub-divided into a company-owned website and e-Commerce website. Offline distribution channel has been further segmented into hypermarkets & supermarkets, brand stores, and specialty stores.
Based on region, the driving apparel market has been divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Spain, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, Thailand, Vietnam, Indonesia, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of the Middle East & Africa), and South America (Brazil, and Rest of South America)
The driving apparel market is highly competitive due to the presence of a large number of regional and international manufacturers. Major players are increasingly focusing on the introduction of innovative solutions with advanced efficiency and features.
Key companies profiled in the research report include PUMA SE, Adidas AG, Under Armour, Inc., Alpinestars S.p.A, Dainese S.p.A, Fox Head, Inc., Scott Sports SA, ThorMX, OMP Racing S.P.A, Leatt Corporation, and others.