When it comes to baking and cooking recipes, precise measurement is important. Any ingredient above or below one gram or one ounce could be the difference between a successful food. This is where kitchen scales play important role. Consumer make sure that ingredients match perfectly and dishes will be good using kitchen scale. Due to its easy operation, digital kitchen scales are often superior to manual scales.
The digital kitchen scale market is majorly driven by the growing disposable income of people across the world, especially in emerging markets such as Asia. This can be attributed to the rising discretionary income is proportional to the expenditure on luxurious goods. Thus, increasing discretionary income across the globe is expected to be one of the most significant factors fueling the growth of the digital kitchen scale market during the forecast period.
Another significant factor fueling the demand for digital kitchen scales is the advantages offered by these appliances over traditional kitchen appliances. Some of the digital kitchen scales are equipped with connectivity features that enable consumers to connect to handheld devices and other appliances in the house. Due to the rising adoption of luxury goods worldwide, the demand for digital kitchen scales is predicted to soar substantially during the forecast period.
The most significant factor restraining the growth of the digital kitchen scale market is the high initial cost of these products as compared to traditional kitchen scales. Although consumers have been increasingly demanding advanced features such as ease of use, the price of kitchen scales play a vital role in their choice. Currently, there is limited number of options available in the digital kitchen scales. This further hampers the adoption of digital kitchen scales significantly.
The global digital kitchen scale market can be segmented based on capacity, distribution channel, and region
Based on capacity, the global digital kitchen scale market can be classified into Under 7 Pounds, 7 to 10 Pounds, 11 to 12 Pounds, 13 to 15 Pounds, 16 to 55 Pounds, and 56 Pounds & above
Based on distribution channel, the global digital kitchen scale market can be bifurcated into online and offline. The offline segment is further divided into hypermarkets/supermarkets, specialty stores, and others.
Based on region, the global market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)
Key players operating in the global digital kitchen scale market include Etekcity Corporation, EatSmart, Charder Electronic Co, Ltd., Erros India, Penn Scale Manufacturing Company, Ozeri, Greater Goods, OXO, and Escali Corp.