Dental Floss Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021-2028

Dental floss is an important part of keeping your teeth clean. Dental floss is being used to remove debris, food containments, and bacteria layer that is trapped between the teeth, which cannot be removed from the toothbrush. It is accessible in the form of a ribbon or a string, which may be waxed or unwaxed. Dental floss is also available in different flavors. Dental floss is sold in mint, buddle-gum, cinnamon, and basic flavors. Nowadays, reusable floss is gaining traction. The increasing use of dental products is also projected to support the demand for dental floss.

Driving & Restraining Factors

  • Increase in customer base spending more on dental and oral care products to prevent dental surgery is driving the dental floss market

  • The rise in global interest in preventive medicine will increase the revenue for oral care products such as dental floss. Moreover, the growing demand for oral care products will prevent dental illnesses such as dental plaque, parodontal disease, and oral infection.

  • Implementation of innovative care and treatment options is boosting the market growth of dental floss

  • Another major factor expected to propel the dental floss market is the availability of new dental preventive care products

  • High awareness about dental care as well as the quality of flavored tooth floss is driving the dental floss market

  • In addition, rising social media and online customers are becoming much more selective in shopping for oral care products, which has increased the opportunity to treat stains as a result of which, the market is expected to report substantial growth

Key Trends

  • Increasing recommendations from dentists to include oral hygiene in everyday routine are accelerating the market for dental floss during the forecast period. In addition, government bodies, such as the European Periodontology Union, National Health Service, and the American Dental Association advocated the use of dental floss in health policies.

  • Another big trend in the dental floss market is rising sales of dental floss per e-Commerce channel

Market Segmentation

  • The global dental floss market can be segmented based on product type, flavor, distribution channel, and region

  • Based on product type, the global dental floss market can be segmented into waxed floss, unwaxed floss, dental tape, super floss, and polytetrafluoroethylene floss (PTFE)

  • Based on flavor, the global dental floss market is split into mint, buddle-gum, cinnamon, and basic flavor

  • Based on the distribution channel, the global dental floss market can be classified into offline and online. The offline segment can be sub-divided into an independent dentists, retail pharmacies shops, hospital pharmacies, and drug stores. The online segment is further divided into online pharmacies.

  • Based on region, the global dental floss market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape

Key players operating in the global dental floss market are Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Sunstar Suisse S.A., Prestige Consumer Healthcare, Inc., Procter & Gamble, Three pepper oral health Limited by Share Ltd, Church & Dwight Co., Inc., Lion Corporation., and Dr. Fresh Inc.


  • By Product Type

    • Waxed Floss

    • Unwaxed Floss

    • Dental Tape

    • Super Floss

    • Polytetrafluoroethylene Floss (PTFE)

  • By Flavor

  • Mint

  • Buddle-gum

  • Cinnamon

  • Basic Flavor

  • By Distribution Channel

    • Online

    • Offline

  • Dentist

  • Retail Pharmacies Shops

  • Hospital Pharmacies

  • Drug Stores

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