Cleansing pad is used as a tool for cleansing, blackheads removing, exfoliation, and massaging the face, feet, and other body parts. In addition, cleansing pads are also used for cleaning sensitive parts of face such as the corner of eyes, the edges of nose, etc. This tool uses tiny bristles to invigorate the skin and effectively clean pores, and helping to exfoliate and soften the skin. The cleansing pad is available in different sizes, shapes, colors, textures, and patterns. Cleansing pad manufacturers are adding new features to their products to increase their overall functionality. All these factors is are expected to increase the demand for cleansing pads across the world during the forecast period.
Factors such as increasing spending on beauty & cosmetics, improving living standards, increasing disposable income, and rising population are expected to accelerate the market growth during the forecast period
In addition, rapid product innovations and new product launches are the key factors, which are expected to accelerate the global cleansing pad market during the forecast period
Rising consciousness with respect to personal grooming and enhancing aesthetic appeal are some of the factors fueling the expansion the cleansing pad market during the forecast period
Due to rising skin issues, people are now concerned about their skin health. This is expected to propel the demand for cleansing pads globally during the forecast period
Increasing consumer expenditure on personal and beauty care products is anticipated to accelerate the overall cleansing pad market
The global cleansing pad market can be segmented based on type, material, end user, distribution channel, and region
In terms of type, the cleansing pad market can be bifurcated into disposable and reusable
Based on material, the market has been classified into silicon, sponge, cotton, and others
In terms of end user, the market has been categorized into men, women, and unisex. The women segment is expected to be most attractive segment of the cleansing pad market during the forecast period.
In terms of distribution channel, the global cleansing pad market can be split into online and offline. Offline segment is further segmented into hypermarkets/supermarkets, specialty stores, pharmacy, and others. As compared to offline distribution channel, online distribution channel is projected to be the fastest-growing segment in the cleansing pad market.
Based on region, the global cleansing pad market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America). Europe and North America region is expected to hold major market shares of the cleansing pad Asia Pacific is having largest potential for wipes and other cleaning tools during the forecast period. Due to increased number of consumer for usage of products, consumers are looking for skin care and personal care products. This factor is expected to accelerate the cleansing pad in the region during the forecast period.
Key players operating in the global cleansing pad market are The Pink Company, The Konjac Sponge Company, Sephora USA, Inc., FOREO, Swisspers, The AVAR, VEGA, Jungsaemmool Beauty Corp, 13rushes, Hamac, and others
These market players are focused toward the adoption of business strategies such as mergers & acquisitions and geographical expansion. Furthermore, market players are more focused on product development and enhancement to have a competitive advantage over others.