Brown rice is full-grain rice with the absence of an unachievable outer. Due to its high content of amino acids, brown rice protein is gaining worldwide attention in the global brown rice protein market. The brown rice protein is a variety of protein and derived from brown rice. Brown rice protein comprises a variety of other nutrients such as dietary fibers, fats, and others, and it contains 90-95% of protein content. An increasing number of athletes, gymnasts, and bodybuilders have led to an increase in protein powder demand, and the potential of brown rice protein to meet this demand. As a result, higher returns are anticipated by the investors on proceeding with brown rice protein products, which would boost the brown rice protein market in the upcoming years.
The major driving factor is the increasing demand for brown rice protein among health-conscious athletes, clients, and bodybuilders. Additionally, brown rice protein’s popularity among customers that desire to consume only plant-based protein is increasing exponentially.
Rapid urbanization and increasing population would be a major factor driving the brown rice protein market
Demand for brown rice protein globally is increasing at a comprehensive rate in the food & beverages industry and also in the pharmaceutical industry
Other major factors are high protein content, less fat, and zero cholesterol, the demand for brown rice protein is growing in the food & beverage industry as nutraceuticals, dietary supplements, and as an energy source. However, brown rice protein is more economical than other protein sources and does not comprise artificial sweeteners to improve its taste.
Brown rice protein is free from milk protein lactose, which is the main benefit of brown protein powder intake. On the other hand, the high content of amino acids containing cysteine, methionine, and sulfur also makes the brown rice protein prevalent among the pharmaceutical industry.
Low customer awareness of the product, high production cost, and complex manufacturing process are major restraining factors for the market
Demand for brown rice protein would increase all over the globe, due to the expanding food & beverage industry. An increasing number of athletes and bodybuilding trends among the population is driving the demand for brown rice protein in the upcoming years.
Growing public health consciousness has contributed to the increase in demand for brown rice
The Brown rice protein market can be segmented based on nature, type, end-use, distribution channel, and region
Based on nature, the brown rice protein market can be bifurcated into organic and conventional
Based on type, the brown rice protein market is divided into brown rice protein concentrate, brown rice protein isolates, and others
Based on end-use, the brown rice protein market is further segmented into food & beverages, bakery & confectionaries, nutraceuticals, cosmetics, and pharmaceuticals
In terms of distribution channels, the brown rice protein market can be classified into offline channels and online channels. The offline channel can be sub-divided into specialty or retail stores and departmental stores. An online distribution channel is sub-segmented into company-owned websites and e-Commerce sites.
Based on the region, the brown rice protein market can be divided into North America, South America, Asia Pacific, Middle East & Africa, and Europe. Furthermore, North America is segmented into countries such as the U.S., Canada, and the Rest of North America. Europe region is sub-segmented into Germany, France, Italy, the U.K., and the Rest of Europe. The Middle East & Africa region is segmented into GCC Countries, South Africa, and the Rest of the Middle East & Africa. The Asia Pacific is divided into China, India, Japan, and the Rest of Asia Pacific. South America is segmented into Brazil and the Rest of South America.
Key players operating in the global brown rice protein market are AxiomFoods, Pure Food Co., Bioway (Xi'An) Organic Ingredients Co., Garden of Life, Top Health Ingredients, The Green Labs LLC, NutriBiotic. Z-COMPANY, and SHAFI GLUCO CHEM (PVT) LTD.
Furthermore, companies introduce brown rice protein into their product portfolio, and this is expected to boost the demand for brown rice protein in the forecast period.
Brown Rice Protein Isolates
Brown Rice Protein Concentrates
Food & Beverages
Bakery & Confectionaries
By Distribution Channel