Beard and Moustache Care Product Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021-2028

The products for beard and moustache grooming include bread shampoo, bread oil, beard smoothen cream, bread wax, bread conditioner, moisturizer, comb, brush, razors, and trimmers have been witnessing tremendous demand among potential customers. The facial hair trend continues to be fashion-forward and not limited to a small portion of the population anymore. The above factors have resulted in an increase in demand for beard grooming products that maintain, condition, and style facial hair. People have turned out to be very aware of their appearances in the last few years. Beard and moustache grooming is increasing in popularity among the male population. Most males prefer to wear a beard or moustache, which gives them confidence while facilitating a much more polished look. Fashion industry professionals have been promoting different kinds and styles of beard and moustache, which have been gaining attention from the targeted segment. Compared to traditional styles, they consider such beard far more attractive and satisfying. Such beard needs professional beard and moustache care toolkits and kit for longer durations to preserve it. This has led to the demand for specific beard and moustache grooming products.

Driving & Restraining Factors

  • Major factors driving the market are rapid urbanization and rising awareness. Increasing the population across the globe would further fuel the demand for the products.

  • In the personal grooming industry, beard and moustache care products have gained considerable growth, which also supports the market growth of the products. In addition, the influence of social media, online advertising, and endorsement deals of celebrities will also boost the market growth.

  • Several changes in consumer lifestyles and spending patterns have fueled the demand for bread and moustache care products. Moreover, as women spend more on their grooming, men are also spending more on self-grooming.

  • Over the past two decades, the fashion industry is experiencing rapid changes and improvements mainly due to increasing fashion-conscious people, particularly in developing regions

  • Growing concerns regarding the safety of skin and hair-related issues due to harmful chemicals and ingredients, which are present in bread and moustache care products

  • Demand for diuretic supplements in the global market is increasing at a comprehensive rate in the pharmaceuticals industry in the upcoming years

Key Trends

  • Manufacturers are developing innovating bread and moustache care products in various segments. Manufacturers of bread trimmers and shavers are manufacturing Oneblade trimmers and shavers.

  • Several manufacturers are manufacturing bread oil and cream in different flavors and fragrance, which prominently boost the demand for bread and moustache care products

Market Segmentation

  • The global beard and moustache care products market can be segmented based on the product, application, distribution channel, and region

  • Based on product, the global beard and moustache care products market can be segmented into bread oil, bread shampoo, shaving cream, shaving gel, shaving foam, trimmer, aftershave care, wax, and others

  • Based on application, the global beard and moustache care products market is bifurcated into personal use and commercial use

  • Based on the distribution channel, the global beard and moustache care products market could be segregated into online and offline. The offline channel can be sub-divided into specialty or brand stores and supermarket stores. The online distribution channel is sub-segmented into company-owned websites and e-Commerce sites.

  • Based on region, the global beard and moustache care products market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape

Key players operating in the global beard and moustache care products market are Badass Beard Care, Edgewell Personal Care, BEARDBRAND, HARRY’S, INC., PROSPECTOR CO., ANTHONY SKIN, Tweezerman, Inc., BAXTER OF CALIFORNIA, Kiehl’s, Walker & Company Brands, Wild Willies Official, Liberty Premium Grooming Co., CREMO COMPANY, LLC, Texas Beard Company, and ZED LIFESTYLE PVT LTD


  • By Product

    • Beard Oil

    • Beard Shampoo

    • Shaving Cream

    • Shaving Gel

    • Shaving Foam

    • Trimmer

    • After Shave Care

    • Wax

    • Others

  • By Application

  • Personal Use

  • Commercial Use

  • By Distribution Channel

    • Online

    • Offline

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