Sunscreen is used to protect the skin from harmful UV rays of the sun. Sunscreen is also known as sunblock. Baby & kids sunscreen are available is different forms such as lotions, creams, sprays, gels, etc. Additionally, baby & kids sunscreen are available in a wide variety of options in terms of cost, packaging type, and skin type. These factors are expected to increase the demand for baby & kids sunscreen products across the world.
Companies focus on the usage of natural ingredient extracts to remain competitive in the market and costumers prefer natural extract products for their babies. In addition, consumers are attracted toward stylish and decorative packaging and is an influential factor in buying decision.
Increasing demand baby care products by young and working parents is expected to drive the demand for baby & kids sunscreen
In addition, the growing trend of baby care due to increase in the number of infant population is expected to impact the expansion of the baby & kids sunscreen
Other factors such as increase in disposable income and the urge to living a healthy lifestyle in developing countries would increase the demand for baby & kids sunscreen
Various local and worldwide establishments such as the WHO support in maintaining baby health, as baby skin and health is very delicate at an early age. Furthermore, rise in baby health concerns in the past few years, due to change in atmosphere complements the growth of the baby & kids sunscreen
The global baby & kids sunscreen market can be segmented based on type, product type, form, distribution channel, and region
In terms of type, the baby & kids sunscreen market can be divided into natural and synthetic
Based on product type, the market has been divided into SPF 6 – 14, SPF 15 – 30, SPF 30 – 50, and more than SPF 50
In terms of form, the baby & kids sunscreen market can be split into spray, lotion, and cream. As compared to other forms, lotion and cream is expected to be the preferred choice of end-use consumers.
Based on distribution channel, the global baby & kids sunscreen market can be bifurcated into online and offline. Offline segment is further segmented into hypermarkets/supermarkets, specialty stores pharmacy, and others. The online distribution channel is expected to grow at a good rate during the forecast period, due to developments in e-Commerce sites (on account of strong Internet penetration) and wide product availability at affordable prices.
Based on region, the global baby & kids sunscreen market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (India, Japan, China, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America). Globally, North America region is expected to hold a major market share followed by Europe region. Rise in baby health concerns, which includes incidences of skin diseases, has resulted in the region dominating the baby & kids sunscreen market.
Key players operating in the global baby & kids sunscreen market are COOLA LLC, Thinkbaby, TruKid Inc., Edgewell, Australian Gold LLC, W.S. Badger Company, BurnOut Suncare, Johnson and Johnson (Neutrogena), Unilever, Bayer AG, Kao Group, Beiersdorf, AG, Procter and Gamble, Kimberly-Clark, and others
These market players are focused on adoption of business strategies such as mergers & acquisition and geographical expansion. Furthermore, market players are focused on product development and enhancement to gain a competitive advantage over others.