Baby Feeding Products Market – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027

Baby Feeding Products: Definition/Overview

  • The scope of the study on baby feeding products includes feeding bottles, nipple shields, breast pumps, sippy cups, tableware, etc.

  • Baby feeding products are witnessing increasing demand due to the rise in birth rate especially in developing countries, growing awareness among parents about health and hygiene, etc.

Global Baby Feeding Products Market: Regional Overview

  • North America is the largest baby feeding products market worldwide, followed by Europe and the Asia Pacific

  • North America and Europe are mature baby feeding products markets. This is attributed to the rise in awareness among parents about infant nutrition, high product advancement, etc.

  • Inadequate maternity leaves and rising number of single-parent and nuclear families are likely to propel the growth of the North America baby feeding products market

  • The Asia Pacific market is expected to grow at a significant rate over the forecast timeline owing to a rise in disposable income and an increase in population. Growth of the baby feeding products market in the Asia Pacific can be attributed to a high birth rate and wide availability of raw materials in the region.

Global Baby Feeding Products Market: Trends

  • Increased competition between leading manufacturers in the global baby feeding products market has led to substantial investment in advertising and promotional activities of baby feeding products

  • The major players are currently focusing on introducing technologically advanced products such as wearable breast pumps and digitally connected breast pumps in the global market

Global Baby Feeding Products Market: Market Drivers, Opportunities, and Restraints

  • Rising emphasis on baby care and an increase in urbanization are significantly driving the growth of the global baby feeding products market. Technological advancements and increasing trend of late marriage are offering lucrative opportunities to the market.

  • Harmful effects of BPA and the declining birth rate in developed countries are the major factors restraining the baby feeding products market

Global Baby Feeding Products Market: Key Segments

  • The global baby feeding products market has been segmented based on type, material, age group, distribution channel, and region. An increase in the number of working mothers is significantly driving the growth of the global baby feeding products market.

  • Based on type, the bottle feeding segment accounts for major share in the global baby feeding products market owing to the ease of use, low cost, efficiency, and convenience of feeding bottles

  • Manufacturers are focusing on product innovation to cater to the rising demand from consumers and also to stay competitive in the market.

  • Type - In terms of type, the global baby feeding products market has been classified into bottle feeding, breastfeeding [ nipple shield, breast pump, others (nursing covers, feeding pillows, etc.), sippy cups, tableware [bowls, plates, mugs, others (spoon, food storage, etc.)

  • Material - The global baby feeding products market has been segmented into plastic, stainless steel, silicone, and glass-based on material

  • Age Group - The baby feeding products market has been divided into 0-2 months, 2.5-3 months, 3.5-6 months, and more than 6 months based on age group

  • Distribution channel - The market has been bifurcated into the online and offline channels in terms of distribution channels. Offline channel is subdivided into hypermarkets & supermarkets, specialty stores, and brand stores.

  • Region- Based on the region, the market is classified into North America (U.S, Canada, and Rest of North America), Europe (U.K, Italy, France, Germany, and Rest of Europe), Asia Pacific (India, China, Japan, and Rest of Asia Pacific), Middle East & Africa ( GCC, South Africa, and Rest of the Middle East & Africa), and South America (Argentina, Brazil, and Rest of South America)

Global Baby Feeding Products Market: Competition Landscape

The baby feeding products market is highly competitive due to the presence of a large number of regional and international manufacturers of baby feeding products across the world. Major players are increasingly focusing on the introduction of innovative solutions with advanced efficiency and features.

Key companies profiled in the research report include Koninklijke Philips N.V., Pigeon Corporation, Medela AG, Mayborn Group Limited, Linco Baby Merchandise Works Co., Ltd., Newell Brands, Edgewell Personal Care Company, Nuby Inc., Novatex North America Inc., and Munchkin Inc.

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