Athleisure is a trend in the fashion of casual and fashionable clothes that can be dressed or worn during exercises and regular daytime wear such as leggings, denim jackets, hoodies, cotton tops, and lightweight boots. In order to develop something innovative in the industry, athleisure was incorporated into the fashion business. Increasing awareness of fitness resulting in several sports brands improvising clothing for both athletic success and a lifestyle for leisure. Big massive athletic brands became more athleisure wear products. The new generation and the working-class community demand not only a great variety of clothing but also create designs and functionality.

Driving and Restraining Factors:

• Awareness among millennials regarding personal grooming and physical health is expected to be a key factor driving the demand for athleisure products

• The global apparel cultural change at the workplace is expected to increase athleisure consumption during the forecast period

• Increasing fitness awareness among customers over the past few years has led to rising in individuals participating in recreational and sports activities. Moreover, due to comfort and trendy clothes, customers are increasingly taking up health and fitness practices.

• Businesses and workplaces have become much more appropriate for comfortable casual attires such as sweatpants

• Growing accessibility to gyms and fitness facilities on the job allows workers to embrace new items for athletics globally. This increasing popularity toward casual and fashionable wear boosts the demand for athleisure.

• Increasing urbanization, rising per capita growth, and lifestyle change are driving the athleisure market

Trends & Opportunities:

• Athleisure is observed to be the most significant aspect in the fashion industry, due to the perfect pairing of casual style with health enthusiasm. It brings together cultures of sport, fashion, and urban lifestyle.

• Manufacturers are introducing new products with flexible, solid, and high-quality content that can be used in a number of activities such as cycling, yoga, mountain climbing, running, sailing, skiing, snowboarding, and other sports activities

• Some of the manufacturers of sportswear include fashionable casual wear, which includes fabric, advanced color, comfort, and styling features

Market Segmentation:

• The global athleisure market can be segmented based on product type, application, distribution channel, and region

• Based on product type, the global athleisure market can be classified into yoga pants, sneakers, leggings, shorts, tights & joggers, and others (sports jackets, sports caps, sports bra, etc.)

• Based on application, the global athleisure market can be categorized into men, women, and kids

• In terms of the distribution channel, the global athleisure market can be bifurcated into online and offline. The offline segment can be further divided into specialty stores, supermarkets/ hypermarkets, convenience stores, and others. The online segment can be sub-divided into e-Commerce websites and company websites.

• Based on region, the global athleisure market can be divided into North America (U.S., Canada, and Rest of North America), Europe (the U.K., France, Germany, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape:

• Prominent players operating in the global athleisure market include Adidas AG, Nike, Inc., New Balance., PUMA SE, Under Armour, Inc., Terez., Esprit, HUMAN PERFORMANCE ENGINEERING., Lululemon Athletica, TEN THOUSAND, INC., Hennes & Mauritz AB, etc.

Segments:

• By Product Type:

  • Yoga pants

  • Sneakers

  • Leggings

  • Shorts

  • Tights & Joggers

  • Others (sports jackets, sports caps, sports bra, etc)

• By Application:

  • Men

  • Women

  • Kids

• By Distribution channel:

  • Online

  • Offline