Air Freshener Market - Global Industry Dynamics 2019-2020, Trends and Forecast 2021-2028

Air fresheners are materials that are used to induce fragrances and remove the underlying foul smell or odor. Such goods can only be found in indoor settings such as houses, hotel rooms, offices, vehicles, etc. This practical commodity has developed in recent years to be utilized as a decoration material. Air fresheners contain chemical agents such as artificial or original essence, aerosol propellants, adhesives such as mineral oil, 20butoxyethanol, and other glycol ethers that help neutralize odors and freshen the air. These air fresheners absorb the bad odor, thereby masking odors and freshen the air. Air fresheners are used around society. Generally, air freshener indoor environment also includes houses and services such as offices, classrooms, hospitals, theatres, stores, hotels, fitness clubs, restaurants, bathrooms, etc. In addition to these indoor conditions, they can also be used in transport such as aircraft, taxis, cars, trains, buses, boats, airports, etc.

Driving and Restraining Factors:

  • Growing demand for health treatment and rising worries about indoor air quality has resulted in a strong demand for air fresheners around the world

  • In addition, rising disposable income and changing lifestyle and consumption patterns further fuel the growth of the air freshener market

  • In addition, a rapid increase in the sale of cars, along with rising ownership of pets and customer desire to use quality air fresheners are driving the air freshener market globally

  • Growing demand for high-end lifestyles and comfort in daily lives provides tremendous opportunities for the air freshener market.

  • The rising popularity of e-Commerce is expected to be the key driver for product development due to easy accessibility and convenience, particularly among the working class

  • The need for luxury is growing exponentially leading to a rise in the disposable income of consumers

  • Market growth for air fresheners is fueled by the bad smell in hospitals or healthcare facilities due to chemical substances and bacterial infections

  • The major restraining factor is high production cost, which can hamper the wide adoption of these air fresheners

Trends & Opportunities:

  • Developments and innovations, and easy availability of multiple product types are expected to drive the market for air fresheners

  • Owing to innovative products such as automatic fresheners, air fresheners candles, and air fresheners spray, the market is expected to register a rapid growth rate

Market Segmentation:

  • The global air freshener market can be segmented based on the product, application, type of customer, distribution channel, and region

  • Based on product, the global air freshener market can be split into electric air fresheners, spray or aerosols, candles air fresheners, gel air fresheners, and other air fresheners

  • Based on application, the global air freshener market can be classified into corporate, household, motorcars, and others

  • In terms of the type of customer, the global air freshener market can be bifurcated into enterprises customer and individual customer

  • In terms of distribution channels, the global air freshener market can be segregated online and offline. The offline segment can be further divided into specialty stores, supermarkets/hypermarkets, convenience stores, drug & pharmacies, and others. The online segment can be sub-divided into e-commerce websites and company websites.

  • Based on region, the global air freshener market can be divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Asia Pacific (China, India, Japan, and Rest of Asia Pacific), Middle East & Africa (GCC, South Africa, and Rest of the Middle East & Africa), and South America (Brazil and Rest of South America)

Competition Landscape:

  • Prominent players operating in the global air freshener market include Procter & Gamble, Reckitt Benckiser Group plc, Church & Dwight Co., Inc., Julius Sämann Ltd., Godrej Consumer Products Limited, Air Delights, Inc., Focus Technology Co., Ltd., and Energizer Brands, among others


  • By Product Type:

    • Electric Air fresheners

    • Spray or Aerosols

    • Candles Air fresheners

    • Gel Air fresheners

    • Other Air fresheners

  • By Application:

    • Corporate

    • Household

    • Motorcars

    • Others

  • By Type of Customer:

    • Enterprise customer

    • Individual customer

  • By Distribution channel:

    • Online

    • Offline


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