AC Blower Motor Market – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027

AC blower motors are one of the key components in automotive HVAC systems. The prime component in the AC blower motor is electric motors that are attached to fans and used to move air through the HVAC system. In most cases, a single blower motor is responsible for delivering both hot and cool air, on-demand, depending on how the climate controls are set in the vehicle. Other components in the AC blower motor are housing which can be bolted down and a fan. These blowers are situated in the heater box; however, every vehicle is configured a little differently. The airflow from the blower can also be channeled to either heat or cool the passenger compartment.

Driving Factors:

  • The use of AC blower motor in several automotive applications such as commercial vehicles, passenger vehicles, personal vehicles, and industrial machinery vehicles is considered as one of the key factors estimated to encourage the growth of the global AC blower motor market during the forecast period.

  • Industrial machinery has been growing over the years due to growth in the construction and manufacturing industry. Consumers tend to use AC in vehicles due to increasing temperatures in the summer.

  • Increasing disposable income has enabled consumers to own passenger vehicles which are expected to increase the demand from original equipment manufacturers. Many OEMs have started to sell their products on their website to increase sales through online channels and these companies offer discounts on the products

  • Manufacturers have been designing, developing, and innovating their products to enhance the performance and make it more energy-efficient.

  • Technological advancements in the blower motor resistors to reduce failure of the product and the use of lightweight materials in high-performance products are generating huge prospects for manufacturers. In addition, the development of new products and the rising research and development activities are expected to accelerate the growth of the overall market during the forecast period.

  • There are some restraints that can impact the demand for the product. The fan of the blower is fragile which increases the wear and tear cost, and that can decrease the demand for the product, Easy availability of counterfeit products has also affected the demand. These factors may decrease the demand for AC blower motors during the forecast period.

Market Segmentation:

  • The global AC blower motor market can be segmented based on product type, application, distribution channel, and region.

  • Based on product type, the market can be classified into iron, copper, and others.

  • In terms of application, the market can be categorized into original equipment manufacturers and aftermarket applications.

  • Based on distribution channel, the market can be categorized into online and offline. Further, the online market can be segmented into company website and e-commerce website.

  • Based on region, the market can be divided into North America (U.S, Canada, and Rest Of North America), Europe (U.K, Germany, France, Italy and Rest Of Europe), Asia Pacific (India, Japan, China, and Rest Of Asia Pacific), Middle East & Africa (GCC, South Africa and Rest Of the Middle East & Africa) and South America (Brazil and Rest Of South America)

Competitive Landscape:

  • Some of the key players operating in the global AC blower motor market are Brose Fahrzeugteile GmbH & Co. KG, Calsonic Kansei Corporation, Dongfeng Automobile Co., Ltd, Dongfeng Motor Co., Ltd, Ford Motor Company, Genera Corporation, Hyoseong Electric Co., Ltd., Lucas TVS Limited, Shanghai Ri Yong-Jea Gate Electric CO., LTD, Tongda Group, and Valeo.

  •  The AC blower motor market is fragmented and marked by the presence of various vendors competing based on consumer range, price, and product portfolio. Particular brands are dominating the global AC blower motor market. Most manufacturers promote and sell their goods via e-commerce websites or their own websites

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